Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Monthly Archives: July 2013

How to Use Facebook to Promote Your Business

Facebook and Notes
Using Facebook Notes

Many experts agree that Facebook is one of the most popular social media platforms that are used for large scale business promotion. The social media giant has a global outlook that spans across 126 different countries around the world and has more than 845 million active users. Facebook can be a useful tool for promoting your business, or your website. Using Facebook to compliment other web marketing strategies can end up being a valuable resource. For those who use Facebook for web marketing campaigns or SEO purposes it will require that you are consistent and patient.

Create a Facebook Business Page

Your Facebook page should reflect the look and feel of your business website. The profile should incorporate keywords which describe the business so that new and existing clients are able to find your page. Don’t forget to create a places page by using the “Check-In” feature. This will allow you to claim your business and then customers can use their mobile devices to “check in.” This will automatically post your business name and location on their facebook page. This will inform all of their friends that they are supporting your business. Think of it as free advertising – because it is!

Elements of Digital Marketing

Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, contractor, other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign.

How Does Digital Marketing Work?

Digital Marketing strategy
Digital Marketing

Every business person understands the importance of using many different techniques in order to experience growth. Over the last few years as the digital age has passed the developmental stage, traditional marketing is not as effective as it once was although it is not entirely dead. Businesses who wish to be successful need an effective digital marketing strategy to compete in today’s marketplace.

What is Digital Marketing?

The basic definition of digital marketing is to use online resources in order to market products, brands or services. It is in a constant state of growth and is continuously changing as new technology is being developed rapidly. It takes a good balance of effective strategies to stay ahead in the digital age, especially in marketing. Digital marketing will make use of various digital distribution sources to reach consumers with pertinent business information. It is very similar to traditional marketing but it uses the digital platform provided by the internet. Digital marketing also provides a platform through which two way communication is possible between consumer and business owner. Marketing campaigns can be a focused and cost effective way for a business to share information with consumers.