Every business person understands the importance of using many different techniques in order to experience growth. Over the last few years as the digital age has passed the developmental stage, traditional marketing is not as effective as it once was although it is not entirely dead. Businesses who wish to be successful need an effective digital marketing strategy to compete in today’s marketplace.
What is Digital Marketing?
The basic definition of digital marketing is to use online resources in order to market products, brands or services. It is in a constant state of growth and is continuously changing as new technology is being developed rapidly. It takes a good balance of effective strategies to stay ahead in the digital age, especially in marketing. Digital marketing will make use of various digital distribution sources to reach consumers with pertinent business information. It is very similar to traditional marketing but it uses the digital platform provided by the internet. Digital marketing also provides a platform through which two way communication is possible between consumer and business owner. Marketing campaigns can be a focused and cost effective way for a business to share information with consumers.
How Does Digital Marketing Work?
Just like with traditional marketing there are two types of digital marketing: push and pull. These are both methods of getting information in front of an audience, but each uses a different approach. Pull marketing is where the user is doing the seeking, generally through a search engine. Blogs, streamed media, web sites are all examples of pull marketing in that they are what the user will find when they search the web for something specific. Push marketing is where the messages are being pushed toward the user. Examples might include banner ads, SMS, email, or RSS. In these instances the information is being pushed toward the user. Push marketing has the benefit of being personalized and targeted. The most effective digital marketing campaigns will use a combination of both push and pull strategies to reach an intended audience.
What are the different channels that digital marketing can use?
Digital marketing makes use of the Internet to share marketing information with clients. There are many different channels to choose from, but digital marketing strategies are generally more effective when they are used across several different channels. The most effective channels for any particular campaign will depend largely on the target audience and the message that is being shared. Some of the most popular channels include email marketing, podcasts, RSS feeds, SMS messages, video emails, banner ads, websites, blogs and even outdoor digital displays. This is a marketplace which is constantly undergoing changes and the various methods used to launch and sustain a digital marketing campaign will change with the current trends. Most companies today use various social media strategies and web 2.0 services to reach their audiences.
Who uses digital marketing?
Most people who think that they do not have a clue about digital marketing are much more familiar with it than they realize. Most larger corporations are using digital marketing strategies along with traditional techniques. Companies today realize the value of digital marketing and how far reaching it can be. Firms of every size can benefit from digital marketing schemes as they are highly effective but are still very low cost. The entertainment and retail industries have been using these strategies effectively for several years as their targeted audience is a younger, tech savvy crowd. Most of the companies which are considered to be cutting edge use digital marketing. Starbucks started a blog to connect with consumers as early as 2008, and H&R Block uses mobile advertising, twitter and facebook to reach the college age students.