What is Search Engine Optimization?

SEO Marketing

SEO and Social Media

If you were to call up 50 SEO advisors and ask them to define search engine optimization, discount you are likely to get nearly 50 different interpretations of an SEO definition. This is because many people who state that they are an “SEO specialist” just offer two or three aspects of SEO strategies. They found a couple of things that work to help site rankings and use them. But there are not very many SEO specialists who really offer a comprehensive approach to search engine optimization. It is well worth the expense to hire an SEO specialist who knows what they are doing and can effectively launch an SEO campaign that will incorporate a broad range of strategies into a customized campaign for each client.

What is SEO?

In simple terms, search engine optimization is the use of a wide variety of strategies and methods which will ensure that a website will rank high in the search engine result pages (SERP). By using several proven SEO strategies a website can achieve higher rankings in the major SERPs when a user enters certain keywords or phrases into the search field. To offer an example, think about your own last internet search. When you, or someone else, are looking for a product or information it is likely that they entered a search in a search engine because it is one of the fastest and easiest ways to obtain the information. Once you enter a query and the results are displayed, it is likely that you never went past the first page because they were more relevant to the search. This is the goal of SEO. A website is optimized so that when a related query is entered the site will rank as high as possible. The end goal is to obtain more traffic to the site which of course leads to more conversions or sales. When an SEO campaign is carried out properly it will place a site at the top of the rankings so that it will gain instant credibility with the audience you are trying to reach.

How Fast Does it Work?

If you are looking to increase your traffic by 1000 visitors tomorrow, it is likely that SEO is not going to work for you. SEO is not a quick fix; it can take a substantial amount of time for the website to work its way up the result pages into the first few slots. The goal is to increase a site’s organic traffic a little over time. It will continue to add up and come together to make a much better picture. It is about finding the right combination to drive traffic. For instance, what new keywords are moving traffic? Which older keywords are still effective at driving traffic to the site? During the last 6 months how many new referring sites were created by your SEO campaign? It’s about looking at the entire picture to solve the puzzle. For instance, getting5 to 10new visitors by using a long tail keyword may seem like an insignificant thing, but when that is multiplied by about 100 different variations it can make a huge difference.

Positive Marketing

An SEO campaign should be used with all the rest of your offline and online marketing strategies. It is important to build your brand online, develop new business partnerships and opportunities. It’s about continuously exploring new and better ways to connect with a target audience. When it’s all said and done, SEO is about positive marketing strategies that will help build an online brand which will help drive visitors to the website day after day.

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