Monthly Archives: October 2013

Home2013Monthly Archives: October 2013

What is the Definition of Digital Marketing?

Digital Marketing strategy — Digital Marketing

In the simplest of terms, digital marketing is promoting products, brands, reputation or services through one or more types of electronic media. One of the biggest advantages to using digital marketing over more traditional forms of marketing is that marketing campaigns can be analyzed in real time to see what is working and not working. A digital marketing company can monitor what is actually being viewed, how often it is viewed, as well as how long it is viewed. Through the use of digital marketing analysis, companies can even tell what types of content works or does not work and even the specifics of sales conversions. In most cases when the term digital marketing is used people think about the internet or websites, but there are also many other channels and that can be used such as wireless text messaging, mobile apps, Podcasts, electronic digital television, or mobile instant messaging.

The Difference Between Digital Marketing and Internet Marketing

Internet marketing is a form of digital marketing and they are not synonymous. Internet marketing does incorporate the use of many digital channels such as SEO, advertising or email marketing. But digital marketing goes past what just the Internet can provide and includes many other digital or electronic devices.

digital marketing, Marketing, Marketing strategies October 7, 2013 0Comments 0Likes

Uncategorized October 5, 2013 0Comments

Types of Content

There is really no doubt that creative content is essential to a web marketing campaign. Many businesses already maintain regular blogs as part of their marketing strategies and most are starting to lean more toward social integration. These can be very useful components of a strategic campaign; but if you are using the same kind of content over and over it is most likely just as boring to your audience as it has become to you. It’s important to note that there are a variety of content options available and by using a good mix you can keep your audience engaged and stimulated. It is important then to know about the major types of online content in order to diversify marketing efforts and successfully reach a diverse audience.

Uncategorized October 5, 2013 0Comments 0Likes

content creation, content management October 3, 2013 0Comments

Good Content is King

The phrase, “Content is King” was applicable to printed materials even before the Internet. Today, as online content has begun to dominate print content, most web marketing specialists still hold that content is king. Basically, no matter what type of medium is being used solid content is still the heart of the matter. Content is the central part of marketing and SEO campaigns and without it, being found online just isn’t going to happen. There are many ways that content contributes to a successful marketing or SEO campaign and adds value to a site.

Content Builds Customer Loyalty

Too many times inexperienced SEO professionals build campaigns around first-time or unique visitors. While this is an important aspect of the campaign and essential to growth, businesses cannot be well established based on first-time visitors. Successful companies do not make their money from a single visit by a first-time customer. The real money is made by consumers who choose to return over and over again. A good example is the Wall Street Journal who has made their money from people who have read their content and decided that it was interesting and good enough to purchase the paper again, or subscribe. The Wall Street Journal would not be the giant it is today (both online and off) if they relied on getting a new customer to purchase the paper every time.

content creation, content management October 3, 2013 0Comments 0Likes