What is a TLD?

Promote yourself
Promotion Strategy

A top level domain, when it comes to the internet, is most easily described as an extension at the end of the web pages name. Websites can have all different kinds of endings including .com, .org, or .net and many others. Originally, .org was for non-profit organizations, .com was for commercial websites, and .net was for networks. The ICANN, or Internet Corporation for Assigned Names and Numbers, manages  top-level domains. ICANN operates the IANA, or Internet Assigned Numbers Authority, as well. Here is some information about top level domains and how they can affect your company. Continue reading “What is a TLD?”

Is a .com URL Better than a .org URL?

Domain names
Domain names

There are a variety of domains to choose from when you are picking what you want for your website. They were all originally created with various meanings while, over time, they have lost this specific classification. You can choose between .com, .org, or thousands of other domains to create a website name that is right for you. Here is some information on a few of the domains you can get and some history concerning them.

Some Domain Rules

Before jumping into the domains themselves, here are some important rules you will need to remember. The name can contain any number, letter, dash, or hyphen. Although they can have dashes and hyphens, the domain name may not begin or end with it. The system is not sensitive to a letters case so your site can be written with any combination of uppercase and lowercase. Continue reading “Is a .com URL Better than a .org URL?”

What is Natural Link Building?

Link Building
Link Building

Natural link building is another way, besides using custom content with integrated keywords, to help your site get a higher rank on search engines. This is a form of off-site search engine optimization that can help you jump up into the spot on Google you want. There are many common ways of building natural links to your website. Here are a few examples of moves you can make to improve your websites natural link building.

How Natural Link Building Works

If someone puts a link to your website or blog because they enjoy your site and want their own readers to enjoy the content as well, this is a natural link. Any site that points visitors toward your website can be considered natural links. Any link that does not involve your input is considered natural. This is not something that happens often, unprovoked. There are a lot of things that you can do to help your website generate some natural links. Continue reading “What is Natural Link Building?”

How to Protect Yourself from Future Google Updates

Google Updates
Google Updates

Google has been consistently modifying its search algorithms to make better results when surfers come and search. These updates have been directed toward link building, and more recently, spam. The goal of the Penguin 2.0 update is to weed out sites that had little or no content that manipulated the search engines results with the use of excessive webpage strategies. While some WebPages plummeted from their search ranks, others felt a very little affect or no affect at all. With each update to Google’s algorithms, there is a risk that the site’s rankings will change. Here are some things that you can do to prepare your site for future Google updates. Continue reading “How to Protect Yourself from Future Google Updates”

Can I Do SEO Myself?

SEO Rank
SEO elements

If you own a website, and you have not hired a SEO company to help with your digital marketing strategy, then you should look into doing some of your own SEO strategy, or Search Engine Optimization. SEO can help create traffic to your website of customers that are interested in your product. It is quite possible to create SEO for your website without the use of an digital marketing company in New Jersey, but it is also possible to be your own dentist and pull your own teeth as well. In both cases, users will likely experience less pain and better results by hiring a professional to take care of what they do best.

What is SEO?

If you do not already know, Search Engine Optimization is the process in which you assure your website is placed higher in the search engine results than that of your closest competitors. Most searches that are done use Google, MSN, or Yahoo, while Google has such a strong hold on the search engine market that many tips for SEO strategy are geared toward it. To understand how it works, you must understand how a search engine chooses its results. Continue reading “Can I Do SEO Myself?”

Social Media Marketing for Medical Professionals

Social Media
Business Social Media

The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.

Understanding the Average Patient

To understand how medical professionals are using social media websites, you need to understand  the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor. Continue reading “Social Media Marketing for Medical Professionals”

Digital Marketing for Doctors

Social Media Strategy
Social Media and Digital Marketing

With the addition of a digital marketing strategy to your healthcare site, your future clientele will be discovering you online while reading through information about the problem that they are having. This changes how they interact with you, the doctors. Potential patients are often found reading what other patients had to say about past experience with your practice. For all the rest of the doctors to keep up and not lose out on this quickly evolving market, they need to optimize their online reputation as well as offer information and services to patients using social media sites.

Where to Begin

As a doctor in this technologically advanced world, it is important to know where you stand in Google’s organic search results and what the online community has to say about you. These are some of the most influential pieces of information when it comes to digital marketing for doctors today. If you have not already begun a plan of creating an online presence, you may want to contact an SEO specialist in NJ who can help you keep up on all your new advertising tools. Continue reading “Digital Marketing for Doctors”

What is the History of SEO?

SEO Tips
SEO Tips

Search engines have become something that is commonplace in our day to day lives and it’s very hard to even try and imagine our world today without them. It’s hard to realize sometimes that search engines are only about 20 years old. Because we have unlimited sources of knowledge at our fingertips there are many things in our lives that have changed. Search engines have changed how we find out information, our study habits, and even our educational abilities. They have also changed how we connect and interact with family and friends. And they’ve even changed how we search for products and services. We do not have to stumble on an ad in order to find a desired service or thumb through endless yellow pages, we can actively seek out the information we desire about anything that we want to purchase. The ways consumer behaviors have changed have really been instrumental in the growth of SEO as we know it. We can become so accustomed to the way things are that we forget how they even began. Continue reading “What is the History of SEO?”