It seems like Google updates more frequently than what we can keep up with them. Their latest update, the Hummingbird Update was announced recently even though they had been using it for about a month prior to the announcement. Some could take it personal when they are not “in the know” about which update is being initiated. The latest update to the algorithm is the Hummingbird update and it is one in which the entire algorithm has undergone a complete overhaul. Unlike some of the earlier updates like Penguin or Panda, Hummingbird is a total change to the algorithm. Penguin and Panda each dealt with one aspect of the algorithm, not the entire method. The latest update has refined how search results are gathered and displayed for users and it has sent ripples of discontent across SEO professionals. Knowing how the Hummingbird Update changes the world of search is important to web marketers and SEO specialists everywhere. Continue reading “The Hummingbird Update and the Future of Search”
Who hasn’t said, “It’s okay, I’ll Google it.”? This has become the standard response of the day when we do not know the answer to a question. But with literally millions of sites, how do we know Google will come up with the right answer to our question? How does Google find a restaurant or business in our general vicinity when we need one? The web is growing exponentially every day, but how does it come up with the answers to our queries? Continue reading “How Does Google Work?”
Online marketing is alive and well; but it is in a state of constant change. Semantic search has just changed everything once again and it has many marketers and SEO professionals scratching their heads trying to figure out what to do with the once important keywords. There are two schools of belief; one which feels that keywords are dead and will remain a thing of the past and another that believes keywords are still valuable and just as important as they have always been. Continue reading “Are Keywords Dead?”
Users tend to want more from search results today than ever before. What we really want is for the search engines to know exactly what we mean by the query we entered. It can be frustrating trying to sort through irrelevant search results trying to find what we were looking for in the first place. Search engines are smart, aren’t they? Shouldn’t they know what you want? This is the premise behind the latest changes in search engines and how they produce results. Both Google and Bing are starting to look for ways to give users the precise information they are looking for in a much faster way. The latest changes in the way searches are conducted are attempts to make the results more relevant by figuring out what the user meant by the query. This in a nutshell is semantic search. Continue reading “What is Semantic Search?”
There is a lot of talk about SEO being dead, especially with the most recent changes to search algorithms. Yes the changes are big; but let’s think about what has not changed. Online marketing is still thriving and marketers are still thinking about how to reach their targeted audience. Marketers want to reach the audience that has an interest in their product, use the search engines to drive relevant traffic to their site and get the greatest sales possible from the traffic. SEO is still beneficial for driving traffic; it’s just that it is more important now to achieve the optimal traffic from the search engines and the way it is done is slowly changing once again. Continue reading “SEO in a Post Keyword World”
Google is constantly being changed to update the way that it sees WebPages. While Google openly talks about their goals of weeding out low quality sites that do not satisfy surfers with good quality content, the algorithms remain shrouded in secrecy. Here is a few of the ways that Google sees your website and how it comes up with the order of the results for related searches.
Search Engine Optimization can be done in many ways. Often, custom content is written for websites that makes use of different keywords that are likely to bring perspective customers to the site. Titles of pages are changed to showcase relevant keywords on the page as well. Metadata, or descriptions and keywords embedded in the page, also play an important role in SEO. Building natural links with other websites is another way to drastically improve your search engine rank. There is one other way to boost SEO that is rarely talked about anymore. Anchor text is still important to the algorithms of search engines and can be a quick and easy adjustment to your site that might generate traffic. Continue reading “Is Anchor Text Still Important for SEO?”