Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Monthly Archives: January 2014

How to Optimize a WordPress Blog

Now that you have started your blog in the WordPress platform, there are many things you can do to optimize it. There are over 50 million WordPress blogs hosted on the WordPress website. This makes getting your blog noticed a chore. By using some SEO tactics, you can create a blog that is optimized for Google searches and packed full of important relevant content that people will want to read.

Optimization Efforts

You can hire an SEO consultant, but this article is meant to show you how to optimize your WordPress blog without any help. Fresh and engaging content is what builds a loyal following and attracts backlinks. You can even tweak the content you have to get a better search engine ranking. Here are 7 key areas of SEO that, while do not do much alone, together can optimize your blog.

What Are the Benefits and Drawbacks of a WordPress Blog?

WordPress is one of the best blogging tools you can find today. The open source program is the first choice of many bloggers, while some even use this tool for designing websites. Here are a few of the positive things you will notice when using WordPress, and some negatives that may push your towards another software altogether for your blog creation and SEO marketing.

Advantages

The set up for this program is so easy. There is a one click install that you can use on your domain to install a WordPress blog to your website in a matter of seconds. When installing it on your computer or website, all you need to do is choose a plugin or template, and click to install.

What is the Best Blogging Platform for SEO?

Blogs have become a great way to express thoughts, promote, create an internet presence, and publish content. Using a free blogging platform like WordPress, Blogger, Weebly, Jux, and Tumblr, make publishing your blogs easy. Here is some in depth information on the best blogging platform for your SEO strategy and some tips on customizing and personalizing it.

When trying to figure out what is the best platform to run your websites blog on, you are confronted with many options. The spokesperson from Google, Matt Cutts, stated that WordPress was made to do SEO well. Coming from someone at Google, the advice should be well worth looking into. Here are some reasons that WordPress is the best blogging platform when it comes to SEO.

seo whiteboard

What is an expert?

Becoming an expert in your field has become a very important part of SEO and establishing your online business presence. When you are established as an expert in your field, you gain the trust of your clients and site visitors. You are more likely to be recommended by others who see you as an expert. The primary way to be recognized as an industry expert is basically to get yourself out there. By sharing what you know on industry related topics, you will increase your visibility and build an online community around you. It is important to know how to leverage your expertise in order to help your brand have a further reach. There are some methods that are considered to be good on page or off page SEO strategies. Here are a few to use to help establish yourself as an expert in your industry.