How to Optimize a WordPress Blog

Now that you have started your blog in the WordPress platform, there are many things you can do to optimize it. There are over 50 million WordPress blogs hosted on the WordPress website. This makes getting your blog noticed a chore. By using some SEO tactics, you can create a blog that is optimized for Google searches and packed full of important relevant content that people will want to read.

Optimization Efforts

You can hire an SEO consultant, but this article is meant to show you how to optimize your WordPress blog without any help. Fresh and engaging content is what builds a loyal following and attracts backlinks. You can even tweak the content you have to get a better search engine ranking. Here are 7 key areas of SEO that, while do not do much alone, together can optimize your blog. Continue reading “How to Optimize a WordPress Blog”

What Are the Benefits and Drawbacks of a WordPress Blog?

WordPress is one of the best blogging tools you can find today. The open source program is the first choice of many bloggers, while some even use this tool for designing websites. Here are a few of the positive things you will notice when using WordPress, and some negatives that may push your towards another software altogether for your blog creation and SEO marketing.

Advantages

The set up for this program is so easy. There is a one click install that you can use on your domain to install a WordPress blog to your website in a matter of seconds. When installing it on your computer or website, all you need to do is choose a plugin or template, and click to install. Continue reading “What Are the Benefits and Drawbacks of a WordPress Blog?”

What is the Best Blogging Platform for SEO?

Blogs have become a great way to express thoughts, promote, create an internet presence, and publish content. Using a free blogging platform like WordPress, Blogger, Weebly, Jux, and Tumblr, make publishing your blogs easy. Here is some in depth information on the best blogging platform for your SEO strategy and some tips on customizing and personalizing it.

When trying to figure out what is the best platform to run your websites blog on, you are confronted with many options. The spokesperson from Google, Matt Cutts, stated that WordPress was made to do SEO well. Coming from someone at Google, the advice should be well worth looking into. Here are some reasons that WordPress is the best blogging platform when it comes to SEO. Continue reading “What is the Best Blogging Platform for SEO?”

What is an expert?

Branding strategy
Branding strategy

Becoming an expert in your field has become a very important part of SEO and establishing your online business presence. When you are established as an expert in your field, you gain the trust of your clients and site visitors. You are more likely to be recommended by others who see you as an expert. The primary way to be recognized as an industry expert is basically to get yourself out there. By sharing what you know on industry related topics, you will increase your visibility and build an online community around you. It is important to know how to leverage your expertise in order to help your brand have a further reach. There are some methods that are considered to be good on page or off page SEO strategies. Here are a few to use to help establish yourself as an expert in your industry. Continue reading “What is an expert?”

The Basic Digital Marketing Strategy

Digital Marketing strategy
Digital Marketing

Today’s digital landscape can be a scary place for those who have not kept up with the latest trends in technology.  Over the last few years, digital marketing has continued to evolve and social media along with mobile use has become more mainstream. With research showing that more buyers conduct online research prior to making a purchase, it has become crucial for businesses to engage and invest in digital marketing campaigns. Developing a digital marketing strategy can be broken into several key steps. It is well worth the time it takes to develop a strategy as it will provide a blueprint that will drive traffic,

Steps to developing an effective digital marketing Strategy:

If you are new to the world of digial marketing you should take time to learn about the field, read some of the top digital marketing blogs and watch videos that discuss SEO. Once you are familiar with some of the basic terminology you can proceed to the work itself.

 

  1. Make an analysis of your current state. Look at what types of digital media you already have at your disposal. For example, it is likely you have already been in contact with an SEO firm and have a company website. In many cases, businesses also have an established presence on some social media sites like Facebook, LinkedIn and Twitter. Perhaps you’ve started on some of these sites but have not completed their setup. This is an essential step and you will want to make sure that you are making full use of SEO strategies such as properly using related keywords in titles, WebPages and tags.
  2. Analyze your audience. This might be the most important step in the process of developing a digital marketing strategy. Reaching your customers is the ultimate goal and it is necessary to know where they are, what they like and what they are likely to respond to. As with any business, customers are number 1 and they are your primary concern. Think about what group(s) you want to reach and exactly who you are targeting with your digital marketing campaign. Determining who you want to reach is essential for developing other steps in the process.
  3. Determine your marketing goals. You need to define your specific goals. Do you want to increase site visitors by 50 per day or obtain 300 new visitors by the end of the campaign? Perhaps you have only 20-30 likes on your Facebook page and you want to increase this number to over 100 by the end of a couple of months. Goals should be ranked in order to track your successes. Determining your goals should include: specific numbers, be measurable, actionable, realistic and reasonable, and timed.
  4. Choose the digital channels you will be using to reach your audience. The best channels to use will actually be determined by the audience. You have many channels at your disposal including: social media sites, email marketing, print, webinars, Podcasts, text marketing, YouTube videos, search engine marketing and pay per click just to name some of the most popular channels. You may start with just a couple of channels and extend out to 10 or more at a later date. Depending on your industry and the audience you are trying to reach you may choose to start developing content for a company blog or email marketing. Just remember that your audience is the heart of any campaign – use the channels they are using.
  5. Develop an action plan. Once you decide exactly what you want to do and the channels you want to use you can begin developing content. Your action plan will depend largely on the type of content you are creating and the channels you are using. Develop high quality content that will be distributed on the digital channels. This should be keyword rich and contain carefully crafted titles which help actively engage the audience. Your content is actually the crux of the matter and how it is presented will determine whether or not the campaign is successful at reaching your goals. Once you know your channels and your action plan determine a set schedule. For instance, if you are starting with a blog determine when you will be updating the blog. You may choose every Tuesday morning or two to three times per week. Just set your schedule and then be consistent.
  6. Measure and interact. No matter what digital channels are being used it is important to measure effectiveness. You may count emails, inquiries, or site visitors. You can also use more complex methods of measuring such as Google analytics. It is important to continue to monitor the effectiveness of a digital marketing campaign to determine what might (or might not) need to be tweaked.