Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Monthly Archives: February 2014

How Do I Increase My Online Privacy?

The best way to increase your safety online is by being informed. By knowing what you are doing when you are online and being careful, many issues can be avoided altogether. If you are worried about someone collecting details about you online, here is some information so that you can work on making your whole internet experience safer and more private.

Privacy Settings on Social Networking Sites

One of the first things you can do is log on to all of your social networking sites and change all the settings to private. Just about every site, including Facebook, has options to customize your privacy setting. Do all you can to make your profile and sharing abilities as private as possible. This will limit the people that are able to see your information to those that are already your friends. Another good idea is to block some applications that try to access your information.

What Does Google Know About Me?

The Internet works great when it comes to collecting information and putting the information into our command. The privacy that was once known in America is long gone, taken away by various different websites. Surprisingly, the biggest collector of information is Google. With so many services offered by Google, they are able to collect a large amount of data on users. Here is a taste of what Google knows about you and how they got the information.

Data Collection Services

Google collects information through its many services. Gmail sends what information it can find to Google for safe keeping. They even index and analyze the e-mails that you throw away. Why it collects this information is to serve as the relevant ads that Google presents you with. Google also collects information about what you buy, where you buy it, how much of it you buy, and how you pay for it. Google explains that this data is for the analytics and demographics data that can be derived from the material.

How to Choose Good Keywords

SEO has become one of the most important aspects of a successful online business. The traffic that can be generated through this optimization process can have a huge impact on your products sales. You must, however, choose the correct Google keyword phrases to make your website highly visible to a search engine. Here is some information about how you can pick the best key phrases that will get you to the top of the Google’s organic search result.

What Terms?

Choosing the right keyword is a balance between how many people are searching for a keyword, and the competition there is for that keyword. The best digital marketing strategy, when it comes to keyword selection is using keyword selector tools to help you see exactly how many people are searching the Internet for given terms, and how many websites are fighting for the those top positions.

How to Find Your Niche

When creating content for a blog, the blogger’s niche is where they fit best and have the most knowledge. When you start out, finding what you want to write about can be intimidating. You have to find what subject you want to focus on the most. As a blogger, you will want to stay inside the parameters of your niche when at all possible. Readers of your blog will soon come to expect a certain type of blog from you. Here are some tips about figuring out what your niche is and how to stay consistent.

Types of Bloggers

Here are a few different blog niches that you can review and hopefully you get the idea of what is going on here. They all work hard to stick to their topics and discuss information inside their niches. There are beauty bloggers that focuses on cosmetic products and tips and tricks when it comes to keeping yourself looking young and beautiful. There are book bloggers that stick to the topic of classic and new books. There is a huge spot for food and recipe bloggers on the internet. They share with their readers all about the dishes that they make and the directions of how to prepare them. Health and fitness bloggers, Craft/DIY bloggers, and fashion bloggers are also in high demand. They all blog about their respective areas of expertise.

Is a New Blog Post Considered Fresh Content by Google?

Google has recently made changes to the algorithms that decide what websites come first in the organic search results. They are working to remove websites that have little or no content from the top of the search results. One of the changes has to do with the freshness of content. So, is a new blog post considered fresh content by Google? In the following, the answer to this question and many more will be answered.

Removing Spam from Organic Search Results

The new way that Google decides who should be at the top of search results includes many different key things. One of the things that it has made a point to try and catch and remove from rankings is content that is not original. The fresh content can now drive traffic to your website. Google made big steps to get rid of spam from the search results and, instead, find relevant custom content with keywords imbedded within.

How to Promote a New Blog

When starting a new blog, there are many things you can do to promote your voice to the world. You must first find yourself a great idea, do all your research, and start the writing process. Make sure that you have a good digital marketing strategy, a market where people are spending money, and create your niche. Here are some tips on what to do after you have created the next best blog to advertise it to the world.

Multiple Personalities

A blogger must utilize many traits to do all the required work of posting a blog and advertising. As a blogger, you must have good ideas, be good at design, be able to write well, and, finally, be able to execute your plan flawlessly. Once you have your blog ready and you want to publish your first post and before you actually publish your article, try to think of as many ways as you can to advertise the blog to find the most views.

What is the Best Time of Day to Publish a Blog Post?

There are certain times and days that you can post your blog to be seen by the most people. After slaving away to complete a perfect blog post with an attention grabbing introduction and relevant, optimized content, pause for a second before you publish it. Maybe you should save it until a peak period of the week where you will get the most views. The time it is and the day of the week can both have a significant impact on the traffic you see. Take a little bit of time to understand some statistics about when your article will get the most views, and utilize it, making your investment that much more worth it.