It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.
Continue reading “Why do SEO Campaigns Fail?”
No one but the SEO company understands how rapidly the world of search is changing. There are even some who are trying to say that SEO is dead and done. But this is simply not true. The most recent changes to Google have left many scratching their heads as to how SEO best practices will look in the future. We know the face of SEO is changing, but what can we expect in 2014? Perhaps we can answer this question by looking at some of the most recent Google updates. Here are some of the emerging SEO trends that we see for the coming year. Continue reading “Trends in SEO”
There are many people who really just don’t get search engine optimization (SEO). If they are not following SEO best practices on a regular basis, it is easy for them to think that it is as easy as creating a site, fill it with content, and then build links from as many places as possible. And in reality, that actually works – sometimes. But as a general rule, the reality is that SEO is a craft, or a unique practice. It can be very easily misunderstood and equally as difficult to hire an SEO specialist who thinks past the simplicity to the more complex issues we face.
Is SEO a Science?
There are some solid definitions of science which includes: Continue reading “SEO is a Science”
Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals. Continue reading “What is the Difference between Digital Marketing and SEO?”
Over the last few years there has been a lot of focus on SEO trends especially where marketing is concerned. There are many who tend to feel that the season for traditional marketing has passed. Even though the world is lunging headlong into an increasingly digital world, there is still a place for traditional marketing. That is, as long as you know how it works and how to get the most out of it.
What is Traditional Marketing?
Barketing is a type of communication which transpires between a business and an audience. Many different methods can be used to get the information about products or services out to consumers. Traditional marketing incorporates many non-digital forms of communication such as business cards, mailers, promotional products or flyers, ads in newspapers or magazines, and live events. One of the most critical elements in successful marketing is diversity. Online marketing uses digital means of communication like blogging or social media outlets. However, it is important to note that people are not always looking at a mobile device or computer. There are many valuable opportunities that are worth time and attention to reach the desired audience.
Advantages of using Traditional Marketing Strategies
Even though a social media campaign is an essential part of a competitive marketing campaign today, there is still room for traditional marketing and some great advantages. It really does not have to be one or the other – both traditional and digital marketing strategies can be used in a single campaign as they are potentially complementary of one another and work well together to reach a broader audience. You do not have to give up either one. Traditional marketing does have its own advantages including:
- An extremely high level of engagement – Most of the printed marketing materials today will contain a reference to the website of the company. They may offer an alternative way to connect by issuing an invitation such as, “Visit our Facebook page to learn more.” This engages consumers in a traditional way but also encourages yet another level of engagement.
- Builds on a pre-existing market – For any business that has been around for any length of time, they already have a market. Depending on the age of the business, loyal, first customers were likely introduced to the business through print ads, billboards or other traditional media. Today, traditional media can help expand the reach of digital efforts and vice versa while building on a solid marketing that already exists.
- Up close and personal – Various events like public speaking engagements, conventions or press conferences can still be very valuable and effective tools. These can provide an opportunity to answer consumer’s questions and gives you a lot more control over the message you want to convey. Door to door marketing and handing out flyers can still be a very effective strategy, especially for the small business that has a much smaller target area to reach.
Reaching a Larger Audience with Traditional Marketing Techniques
No one will argue about the power of social media. But an equally impressive impact can be achieved through many traditional marketing efforts. Strategies include things like printed materials, outdoor advertising and location based ads. Many radio stations and TV stations offer some beneficial targeted marketing strategies and solutions. Through these media, you can schedule your ad to air at a specific time or during a specific program. Another useful way to generate leads is through participating in different community events which allows for face to face marketing. This also offers a great way to market through the use of promotional products. Raising brand awareness is one of the primary goals of marketing efforts. Another marketing strategy is to sponsor local or regional events. These are usually very affordable sponsorships and can even be specially tailored to a business’ advertising budget. It offers a way to get the name of the business out in the view of a local audience without spending enormous amounts of money.
Traditional marketing has two factors that makes it continue to be relevant today. One is that there is already an established audience in place and the second is that it is easy to direct messages to a specific demographic in order to maximize its impact.
What is Digital Marketing?
Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products or services. The goal of marketing is to present information about products to consumers in such a way that the consumer realizes it fills some need in their lives and they make a purchase. Digital marketing is simply using digital strategies to communicate business specific information to an audience in order to illicit a response. Continue reading “How Does Digital Marketing Work?”