Over the last few years there has been a lot of focus on SEO trends especially where marketing is concerned. There are many who tend to feel that the season for traditional marketing has passed. Even though the world is lunging headlong into an increasingly digital world, there is still a place for traditional marketing. That is, as long as you know how it works and how to get the most out of it.
What is Traditional Marketing?
Barketing is a type of communication which transpires between a business and an audience. Many different methods can be used to get the information about products or services out to consumers. Traditional marketing incorporates many non-digital forms of communication such as business cards, mailers, promotional products or flyers, ads in newspapers or magazines, and live events. One of the most critical elements in successful marketing is diversity. Online marketing uses digital means of communication like blogging or social media outlets. However, it is important to note that people are not always looking at a mobile device or computer. There are many valuable opportunities that are worth time and attention to reach the desired audience.
Advantages of using Traditional Marketing Strategies
Even though a social media campaign is an essential part of a competitive marketing campaign today, there is still room for traditional marketing and some great advantages. It really does not have to be one or the other – both traditional and digital marketing strategies can be used in a single campaign as they are potentially complementary of one another and work well together to reach a broader audience. You do not have to give up either one. Traditional marketing does have its own advantages including:
- An extremely high level of engagement – Most of the printed marketing materials today will contain a reference to the website of the company. They may offer an alternative way to connect by issuing an invitation such as, “Visit our Facebook page to learn more.” This engages consumers in a traditional way but also encourages yet another level of engagement.
- Builds on a pre-existing market – For any business that has been around for any length of time, they already have a market. Depending on the age of the business, loyal, first customers were likely introduced to the business through print ads, billboards or other traditional media. Today, traditional media can help expand the reach of digital efforts and vice versa while building on a solid marketing that already exists.
- Up close and personal – Various events like public speaking engagements, conventions or press conferences can still be very valuable and effective tools. These can provide an opportunity to answer consumer’s questions and gives you a lot more control over the message you want to convey. Door to door marketing and handing out flyers can still be a very effective strategy, especially for the small business that has a much smaller target area to reach.
Reaching a Larger Audience with Traditional Marketing Techniques
No one will argue about the power of social media. But an equally impressive impact can be achieved through many traditional marketing efforts. Strategies include things like printed materials, outdoor advertising and location based ads. Many radio stations and TV stations offer some beneficial targeted marketing strategies and solutions. Through these media, you can schedule your ad to air at a specific time or during a specific program. Another useful way to generate leads is through participating in different community events which allows for face to face marketing. This also offers a great way to market through the use of promotional products. Raising brand awareness is one of the primary goals of marketing efforts. Another marketing strategy is to sponsor local or regional events. These are usually very affordable sponsorships and can even be specially tailored to a business’ advertising budget. It offers a way to get the name of the business out in the view of a local audience without spending enormous amounts of money.
Traditional marketing has two factors that makes it continue to be relevant today. One is that there is already an established audience in place and the second is that it is easy to direct messages to a specific demographic in order to maximize its impact.