Common Issues With Duplicate Content

If you’re a website owner, you know that it’s vital that you get your content as high up in the search engine rankings as it can get. Otherwise, no one is going to view your web pages, and that means no one is going to buy what you’re selling. Search engine optimization, or SEO, is […]

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 What is Cloaking?

Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current […]

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 What Are Google’s Quality Guidelines?

If you own or manage a website, you know that getting to the top of a search engine’s page rankings is very important. Without a high ranking, your page can get lost among the other hundred million pages out there. But how do you know how a search engine like Google rates your page? How […]

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 How to Think About Content Freshness

You’ve probably heard it … content is king. Actually, it’s not. It’s Caesar. It’s overlord. In other words, content is pretty doggoned important. If you have a business, especially with an online presence, quality content that remains relevant and valuable to consumers is a marketing tool that continues to grow in influence. Pertinent content that […]

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 Domain Name Strategies

It seems everybody’s got a domain name these days, whether they use it or not. But you’re different. You’re ready to start a business, and you’re ready to get serious about making it a success. And you know that, in today’s business environment, the internet is a vital tool that you can’t overlook. In fact, […]

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 How Does Google Treat Duplicate Content?

Duplicate content may be an issue for your website and you don’t even know it. SEO, or search engine optimization, is key for every website. You’ve worked hard to get your content as valuable and relevant as possible, but if you’ve got duplicate content, your page rankings can suffer, and that’s not good for your […]

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 What is Content Marketing?

Are you content with your content? No? Shame on you! Content marketing has become quite possibly the most important promotional tool in the modern business world. If you aren’t doing it, then you aren’t doing business. And if you are, but your content isn’t what it should be, then neither are your profits. Promoting your […]

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 SEO Today

We are all aware that the only thing about SEO that is constant is that it is continuously changing. This is due to the fact that Google and the other major search engines are always changing and tweaking the search algorithm in an attempt to improve search results for users. Of course this means that […]

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 How Does Social Media Marketing Work?

Your business minus social media marketing equals … do you hear crickets? In today’s business environment, social media marketing is not just vital; it’s critical. Sure, it takes time and effort to market your business through social media, but that’s true with every marketing campaign ever implemented. The good thing about social media marketing is […]

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 SEO Trends for Fall 2014

Talk about a needle in a haystack! There are literally billions of pages on the internet, and if your website’s content is deemed irrelevant by search engines, it’ll be as lost as a skipper on a 3-hour tour. That’s where SEO comes in. Search engine optimization is one of the most important tools you have […]

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