Archive for February, 2015

What is Evergreen Content?

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Evergreen Content

Evergreen Content

When you have a business blog or even something like a Web 2.0 site, vcialis 40mg you don’t expect the content to be fresh forever.  You might have posts from 1 month ago, sale 1 year ago or 5 years ago that you want people to read, recipe but they never do.  After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right?  Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content.  So what is evergreen content?  It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted.  If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below! (more…)

SEO Campaign Checklist

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SEO Checklist

Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information. (more…)

Facebook Graph Search for Targeted Marketing

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Facebook Graph Search

If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People. (more…)

Social Media Networking Checklist

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Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media. (more…)

How To Market A Service Online

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Marketing A Service

Marketing a service, unlike marketing a product online is actually much more difficult. The reason? You are essentially marketing yourself; your knowledge, skills, abilities as well as your reliability and dependability. Unfortunately anyone can go and say “I am the god of software and I can do all things software related”, but really have little or no knowledge of software. A service is in fact, invisible. You can talk talk talk all you want, but talk is cheap and anyone can basically say they are good at something, without actually being good at it. It takes a lot to get someone to trust you enough to sell them your service. However, there are things you can do market the service, as well as gain trust from people. (more…)

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