Archive for March, 2015

Inbound Marketing

Paid Search and Inbound Marketing

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Inbound MarketingInbound marketing is one of the most important things these days when it comes to having a business or a website online.  People are much smarter in 2015; they know what they want, medicine they know that they should research the product or business or service and they know that buying something is less about impulse buying, search and more about finding the best option for their needs.  While SEO on your website IS important and always will be, inbound marketing – i.e. marketing off of your website, is also going to be an important option for every business owner out there.  If you have not considered something like PPC or pay per click for your website or business yet, perhaps its time to start thinking about it more.  PPC is a great option for inbound marketing and here are a few reasons why: (more…)

Online Traffic

Unusual Sources of Online Traffic

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Online TrafficIf you have a website online, online traffic is going to be the medium that either makes you or breaks you.  Without online traffic, no one will visit your website and while you might get some traffic from sites like Facebook or Twitter, nothing can outdo other high value targets.  While search engine marketing is important, there are also other websites and mediums that you should be aware of when it comes to getting people to come to your website or blog.  If you take just a few extra steps along the way you could be tapping into other mediums to bring even MORE traffic to your website.  Listed below are a few mediums that are designed to help bring traffic to your website or blog. (more…)

Reputation Management Strategy

Reputation Management Strategies

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Reputation Management StrategyWhen it comes to reputation management strategies – either burying bad posts or creating new positive posts about your business or even yourself, there are quite a few ways of going about this.  Reputation management (the bad) is mostly put into use when someone has said something negative about you or your business and you want to “bury” it (true or not true).  On the other hand reputation management (good) is about creating a web presence about your or your business in a positive manner.  Because this can be a negative or positive experience, below we will be going over each of these facets as well as different strategies you can use for these options. (more…)

Online Reputation Management

How to Manage an Online Reputation

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Online Reputation ManagementWhen it comes to having a website or a business online, you can’t always make everyone happy.  It’s unfortunate, but true.  You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true.  In the case of things being said about you, it can and probably will hurt your business or even you personally.  It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business.  This can be a really tough thing to deal with – even if you do have thick skin.  Thankfully there is something you can do about it and its called Reputation Management.  Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results.  If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online.  In order to do this, you need to: (more…)

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