Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Monthly Archives: June 2015

How Do Promoted Pins on Pinterest Work?

Oh Pinterest, how I love thee!  You probably belong to every other social site out there, like Facebook and twitter, but have you ever heard of Pinterest?  I really do enjoy it.  It’s incredibly fun to use, but it can also help you get people to look at your pins which may or may not be relevant to your website or business, it can help get people to your website as well as your social sites, and it could make you some money if you use it right.  If you take a look at most Pinterest profiles, they have the name of the user, a verification checkmark, and probably some small spiel about that person, their website URL and any other pertinent websites like Facebook and twitter.  It’s very easy to use, and as mentioned, fun.  Pinterest is adding new things to not only help consumers and regular users use the website, but they are also trying to make it useful for businesses that use Pinterest as well.  One of the newer options Pinterest has added are called Promoted Pins.  These are fantastic and very useful! If you don’t use Pinterest yet (why aren’t you?!) or you are but you don’t know what Promoted Pins are, continue reading below for a crash course on what they are, how they work, how to set them up and much more!

How to Speed up a WordPress Site

Speed up a WordPress SiteWordPress is by far one of my favorite types of websites, however, out of the box it’s not as great as you might think it is.  But, one of the reasons why WordPress is so popular and widely used is because of what you can turn it into.  WordPress is known for its plugins and themes.  There are literally hundreds of thousands of plugins and themes you can use to make your website better.  Because of this, if you use WordPress but you are experiencing some slow load times or page loading times, you might just not be using the right plugins, or you could have some other issues that you aren’t aware of.  If you are new to WordPress, use it “as is” or you just want to know why your website is loading slow and how to speed it up, continue to read below for some tips.

seo backlinks

5 Tips to Improve Your SEO

It’s sort of funny how you start a website and have no knowledge of how they work and then suddenly you are thrown into this unknown world.  People that don’t have websites don’t realize how beneficial they are, but they also don’t realize they are hard work.  This IS something you can just throw together, but chances are you won’t have very good results.  It takes time, some money, a lot of knowledge and a lot of luck to get a website up and running and to keep it running.  You need to not only rely on things like good design and good content; you need to rely on other things like SEO.  Maybe before you had a website, you had no idea what SEO is, but by now you are probably pretty immersed in this subject.  Still, things are ever changing in the SEO world and there are always more things, new things or quick things you can do to improve your SEO – website ranking.  If you are looking for a few new options to improve your SEO, or you want to improve it quickly, check out some of the tips below.

Responsive Web Design

Facts About The Google Mobile Update

Google announced yet another update, but this one was not another animal named search algorithm.  Instead, this one, which was released on April 21st 2015, has to do with the ranking factor on mobile search results.  Even though this has to do with mobile sites, don’t let it fool you, if it’s from Google and it’s an update – one that is forecast to be bigger than Panda or Penguin, chances are it’s something you should be paying plenty of attention to.  The first thing you need to know is this; websites that are available as of right now, that are NOT mobile friendly, are subject to losing rankings.  This is a serious matter especially for people like you that have worked hard to get their website in the ranking position it’s in right now!  Losing ranks means losing a lot of traffic and what does traffic equal?  Readership, sales, business – staying afloat!  If you haven’t heard about this update, or you want to know more about what you can do, what you need to worry about and how to fix your mobile un-friendly websites, continue to read more below.