Contractors understand how important it is to promote their businesses to obtain new customers. This is especially true when it comes to marketing activities that are performed online. Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of the right customers at the most opportune time. Today’s savvy customers are spending more and more time on the internet as they search for new contractors to oversee their home renovation projects. Read on to learn a few helpful tips and best practices on how to promote a contractor online. By engaging in a digital marketing strategy you will be able to reach consumers who are looking for a top local contractor in their area. Continue reading “How to Promote a Contractor”
With so much information available through a multitude of platforms made up of diverse — and frequently overlapping — groups of users, a lot of what makes social media great also makes it difficult to use in anything resembling an optimal fashion. Fortunately, there are quite a few tools developed precisely to address the most pressing issues pertaining to social media use, and the five social media tools that follow are among the most highly recommended among social media marketing professionals.
Calendly – Scheduling
Given the fast-paced and rapidly evolving environment in which social media marketing professionals must thrive on a consistent basis, a well-organized, immediately accessible, and easily updated calendar is an absolutely essential tool. Those of us who use Google Calendar tend to prefer a tool like Calendly, which syncs up with Google Calendar and features a host of functionalities necessary to keep pace in the ever-changing world of social media marketing. Continue reading “5 Social Media Tools Recommended By The Pros”
Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers. Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts. While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision. They are finding this value through social media. Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with. Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today. Continue reading “Social Media Marketing for Contractors”