How to Write a Great Guest Blog Post

For those who are ready to build their authority within their respective industries and who have valuable information to share with the world, guest blog posts can provide a solution. A guest blog post is an article submission to another website that accepts blogs from outside writers who are not employed by the company. There are many benefits to guest blog posts including gaining valuable industry exposure, increased website traffic, and the ability to position oneself as a respected thought leader who has insights into many interesting topics. Here are some of the best tips on how to write a guest blog post that gets results.

#1 Start with a Goal in Mind

It is important for writers of guest blog posts to understand why they are submitting these articles in the first place. Is it to gain exposure for their brand? Is it to find new customers? Or is it to simply express a new opinion regarding a trending topic? Having a clear understanding of why the guest blog post is being written will help pave the way to other goals and metrics. When it comes to measuring the guest blog post, keep in mind that writers can keep track of the number of direct traffic received from the blog post as well as the number of new customers who converted because they read the post. In keeping track of this data, a blog writer can determine whether or not their efforts are truly working. The best host websites will have a well-established following already. So, if an article is not getting enough traction, it may not be a good fit for this website. However, if the article is producing results, this could prove to be an excellent opportunity to write even more blogs for the site in the future.

#2 Write Quality Content

When it comes to guest blogs, high-quality content is at the top of the list when it comes to submissions. This will include grammatically correct, error free, and fully edited content. A guest blog submission that has been meticulously written speaks volumes for the writer’s brand. These articles will give the impression that the writer cares about their professional image since they have taken the time to write an article of the highest caliber. This is important when it comes to establishing a relationship with the website’s owners. These owners will also have their reputations on the line so they will only want to post articles that are representative of their own brands as well. A poorly written article could quickly tarnish their reputation or confuse their followers. Keep this in mind when submitting guest posts, as the writer will want to maintain their relationship with the website owner for long-term success.

#3 Build in Backlinks

Another great way to write a guest post is to build in backlinks to the writer’s website within the article. Such backlinks will include links to the author’s website or other material they have written in the past. While these links will boost organic traffic to the writer’s website, keep in mind that the overall tone of the content should not be sales-oriented in nature. The best content will engage the reader without selling to them directly. Keep in mind that these articles should be written for the benefit of the audience and not for the benefit of the writer. As such, backlinks should be included, but they should not be used as overt promotional tools. Taking such a passive approach as this will help to boost the writer’s reputation and will position them as someone who cares about their readers.

#4 Include SEO Keywords & Phrases

Write a Great Blog Post Keywords
Also, do not forget including the best combination of SEO keywords and phrases within the article. When people query the internet for information they need to assist them with their most pressing concerns they will type in keywords to populate a list of websites related to this information. Guest blog posts are a great way to incorporate the right keywords that can drive additional traffic to the hosting website and to the writer’s website as well.

Consider these important tips to make the most out of guest blogging opportunities.

To learn more about publishing a guest blog, contact a team of marketing professionals today to schedule a consultation.

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