With every passing year, digital marketing becomes increasingly complicated. Regardless of whether you’re a well-known organization or a startup, digital marketing continues to evolve. Along with standard tactics like PPC ads, SEO, and UX strategy, online marketers must incorporate social channels and more stringent data regulations into their toolbox among other things. As consumer behavior has shifted in the wake of the Covid epidemic, business owners need to adapt even faster to keep their brands relevant. Therefore, we’ve cobbled together three of the top digital marketing tactics to boost your site traffic in 2022.
Chances are you are already doing search engine optimization (SEO) for your website. But are you making the most of…
A new year brings new opportunities as well as the chance to update your SEO strategy to make it as…
Google facing complaints about unfair business practices and a near-monopolistic hold on internet advertising business is not exactly late-breaking news.…
In the early days of the internet, webmasters relied on hit counters to gauge the success of their website. This approach made sense, as visitors would often seek out additional content if they enjoyed what they saw or read. However, this was before the advent of the interactive Web 2.0 platform, when the web was navigated one page at a time. Nowadays, measuring a site’s effectiveness is far more complex. Rather than simply tracking hits or page views, SEO analysts can now gather data on user behavior, location, and overall user experience. The focus has shifted from monitoring server activity to analyzing user activity.
With Facebook product manager Frances Haugen making headlines for uncovering harmful practices at her workplace this past week, many people…
When executed properly, digital marketers and marketing departments can realize a much higher ROI from content marketing while spending much…
If you are looking to increase organic traffic to your website, your SEO strategy must revolve around two of the…
When companies start putting together their marketing budgets, they may be tempted to look at their digital marketing spend and…
As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.