Keeping up with all the trends in SEO best practices can be difficult. It can seem like change is the only thing that remains constant in the online world. We know that the search engines are updating their algorithms for search rankings constantly. This just makes the SEO specialist need to stay up on the most current changes in order to maintain SEO best practices. It also offers protection from getting those dreaded penalties. Content is one of the areas that has been a top for several years. We know that there have been many changes in the way that the search engine looks at content and how it measures in the algorithms. There was a day when content, any content was good. But some of the most current trends in the ways the search engines look at content has some scratching their heads. It’s not okay to just put up content for the sake of having content on a site. It needs to meet certain criteria. Content has a distinct purpose and it’s not so the search spiders can “read” it. Content must be high quality and written for the human readers not computers. Continue reading “How Write Website Content for Humans Not Search Engines”
There are many different types of strategies that are used in an effective SEO campaign. These might include things like content creation, on page and off page optimization, Metatag data, social chatter and also backlinks. It’s common knowledge that search engines like Google are always making changes to the algorithms that they use to rank sites. Of late, there has been a lot of talk about backlinks. Gathering backlinks used to be a great white hat SEO tool and the more a site could obtain, the better its ranking. But people farmed and purchased backlinks just for the sake of getting backlinks. In many (maybe most) cases, the backlinks had no relevancy with the content or the site they were linked to. Google updates have been made in an attempt to clean it up. Gathering backlinks for the sake of having a large number of other sites linked to a site is now considered a black hat practice. Humans frown on it, and Google will penalize a site that is guilty of it. But this does not mean that backlinks have no value whatsoever, especially when it comes to SEO. It’s just important to know which ones really count and why. Continue reading “Backlinks and SEO”
Becoming an expert in your field has become a very important part of SEO and establishing your online business presence. When you are established as an expert in your field, you gain the trust of your clients and site visitors. You are more likely to be recommended by others who see you as an expert. The primary way to be recognized as an industry expert is basically to get yourself out there. By sharing what you know on industry related topics, you will increase your visibility and build an online community around you. It is important to know how to leverage your expertise in order to help your brand have a further reach. There are some methods that are considered to be good on page or off page SEO strategies. Here are a few to use to help establish yourself as an expert in your industry. Continue reading “What is an expert?”
Digital marketing and SEO could be considered to be the same thing; but they are two separate entities. Many people still refer to both of these roles as if they have the same function and they are not far off in reality. A digital marketing professional is a consultant who will extend the reach of SEO strategies to benefit the company being represented. There is even some who say that modern SEO specialists must be able to do a little bit of everything and maybe it should be called something like integrated digital marketing.
What’s the Difference Between a Digital Marketing Manager and an SEO Specialist
In some instances, there really are not a lot of differences between these two roles. And a lot of times, both of them will perform the exact same functions and even have the same skill set; however they may use different titles just for clarity and marketing purposes. An SEO specialist is a person who has the skills, experience and knowledge to optimize a site in order to improve its ranking in search engine result pages (SERPS). In order to optimize a site or page, he will employ a wide variety of SEO best practices and strategies. One of the main focuses is to increase traffic to the site.
A digital marketing professional will manage an SEO campaign along with several other areas indicating that SEO is a tool used in a digital marketing campaign. An SEO specialist may use various strategies and techniques on a campaign such as content marketing, email marketing, social media marketing, and even mobile marketing; but a digital marketing professional may use these as well as other media sources such as TV, SMS, Radio, and Billboards. To sum up the difference in the two is to say that the SEO professional is working on obtaining organic visits where the digital marketing professional is increasing the online presence of a company which expands beyond and SEO campaign. This is a difficult line to define as the two can frequently overlap.
Latest Trends in Digital Marketing and SEO
Some say that SEO is dead, but this could not be further from the truth. There is a lot more to an SEO campaign than building links. It’s about constructing high quality websites which are indexed and ranked highly by search engines; but that are also user friendly. Sites have to be seen as valuable to both human eyes and web crawlers – that’s the job of the SEO. Digital marketing incorporates the use of SEO best practices but works to use available and reasonable means to increase and improve an online presence in order to reach consumers; hopefully before competitors do. This is the goal of a digital marketing strategy.
Marrying SEO and Digital Marketing
Integrating these two sets of strategies can be complimentary to both. When SEO best practices and digital marketing are integrated properly the two will not only complement the other; but they will help to reinforce other strategies and end up with a much greater impact. By combining the two into one huge campaign it can also have the effect of making the entire marketing process much more consistent even though different mediums are being used. The Two working together can essentially be more effective at meeting overall marketing objectives as well as working together to increase the bottom line of the business. By integrating online SEO practices with online and offline digital marketing strategies, a campaign can become very effective, increase ROI and bring a very cohesive and consistent professional presence to consumers. This helps connect the business with the consumer and established the brand more firmly in their minds.