Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

blogging

The posts here look at various aspects of blogging; for business, for fun… as well as blog promotion

SEO Strategy

Developing an Effective SEO Strategy

As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.

Cost of Cheap SEO

When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up.

content marketing circle

How Does Content Marketing Work?

Good content that resonates with the receiver will generate more leads and will increase opportunities for conversion. One of the best ways to conduct content marketing is by refreshing website content with frequent blog posts or to even publish a guest blog on someone else’s website. Here is the rundown of how content marketing works.

Blog writing how to mind map

How to Write a Great Guest Blog Post

For those who are ready to build their authority within their respective industries and who have valuable information to share with the world, guest blog posts can provide a solution. A guest blog post is an article submission to another website that accepts blogs from outside writers who are not employed by the company. There are many benefits to guest blog posts including gaining valuable industry exposure, increased website traffic, and the ability to position oneself as a respected thought leader who has insights into many interesting topics. Here are some of the best tips on how to write a guest blog post that gets results.

Guest Blogging Tips

The benefits of guest blogging are plentiful. From establishing a writer’s credibility, to sharing helpful content with a business’s core audience, to attracting more organic website traffic—guest blogging works for many professionals who want to give their brands a boost. Here are some of the best tips on how to write a guest blog and impress readers with a writer’s knowledge-base.