What is off page SEO?

Value of SEO
Value of SEO

Search Engine Optimization (SEO) can end up being a very confusing topic which can even appear to be contradictory among some of the leading experts in the field. Digital marketing professionals can debate for hours about some of the finer SEO best practices including what works and what doesn’t. SEO comes down to two types of strategies: on page and off page. Basically on page SEO strategies are built into the web design structure and are factors which are used to increase the site’s ranking when the search engine crawlers index the site. Off page SEO are factors which are not located on the page or site but can still be powerful influencers when it comes to ranking in the SERPs.

Blogging and Guest Blogging

Blogs can provide relevant, high quality links back to your site. Using blogs whether you are writing them as an extension of your business or providing a guest post for someone else can help you build relationships with others inside your own niche. Another benefit from blogging includes reaching a larger audience. Maybe you already have a well established blog with some faithful followers. By providing a guest post for another person it can extend this audience beyond your regular readers. Blogs help establish your reputation in your own field as readers soon come to recognize you as a reliable source of information. Blogging helps to increase links back to your site. These are relevant, generic links which search engines will see as adding to the value of your site and help establish you as an online authority.

Social Networking

One of the most effective off page strategies today is to incorporate a social media campaign as part of your SEO strategy. There are the big 4- Facebook, Twitter, Google+ and LinkedIn that are worthwhile for every business to invest time in. But submitting content or your site to other social media sites such as StumbleUpon can also provide essential traffic and valuable back links. Social networking is a very valuable tool when it comes to off page SEO. Just remember that it is imperative to share, converse and interact on the social sites in order for them to be effective at helping to improve your site’s ranking in the SERPs. Some of the social signals that can help affect search engine rankings include:

  • Number and Quality of social shares
  • Authority of the social community sharing the URL or content
  • Social signals coming from the site itself
  • Activity, interactions and following of the site’s brand on social pages

White Hat Link Building

One of the things that the search engines look at when ranking a page is the inbound links. They want to see that they are generic, unsolicited, and relevant. Your site will incur a penalty if links are obtained in unethical ways which has led to some confusion about this off page strategy and many have abandoned gathering links altogether to avoid penalties. It is imperative to monitor your links and make sure that they are high quality. Here are some questions to help you identify good links:

  • Is the page or site relevant to my business or what I do?
  • Does this site have low quality outbound links?
  • Is the site going to help send the right type of traffic to my site?
  • Does this page or site rank well in the SERPs?
  • Does the site have numerous links from other sites?

It is important how other sites link to yours. Sites that use “rel=nofollow” tags or that use a redirect to link to your site will not be beneficial. Search engines will also evaluate the text that is linking to your site. Despite its complexity, link building strategies are still a valuable off page SEO strategy.

 

Do I Need a Blog?

Blog
The Word Blog

There are many different strategies that make up a successful SEO campaign, and blogging is just one of them.  A blog offers a platform which can be used to write on virtually any topic. There are about as many different varieties as any one person can imagine. A blog can offer an effective way to increase site traffic as well as providing a better user experience for visitors. The benefits of maintaining a blog by far outweigh the work that goes into it; and there are many benefits.

Connecting with Consumers

Even though there are a lot of blogs that are written about life from a personal perspective, a blog can be a beneficial tool for the business person. It can offer a great way to connect with consumers who are interested in your product or services. Not only can you provide much in depth information about your products, you can receive valuable feedback from consumers which can help you rethink many of your business techniques. Another benefit is that of improved customer service. Many times consumers will look through your website looking for answers to their own questions. By blogging on the main issues and posting them on the main company website consumers will be able to quickly find the information they need which can help reduce the number of calls and emails made to the support center. When blogging is done correctly it can be a tool used for increasing the number of new clients as well. Continue reading “Do I Need a Blog?”

Blogging for SEO

Social Media Intergration
Look at Social Media

One of the first questions an SEO specialist is likely to ask a potential or future client is if they have a blog or not. Content writing is one of the most intrinsic components of developing an SEO campaign today and many are finding that maintaining a blog is one of the best methods to generate fresh content and generic links for their site. The search engines will rank every web page and each post on a blog is an extra web page that can be indexed. This gives even more opportunities to target the main keywords as well as using some of the coveted long tail keyword variations. Not only does a blog help provide content which can be indexed by search engines, it can also help establish you as a knowledgeable authority in your industry. Blogs can be a major component of a social media campaign. This proves that content can be and should be promoted using social media platforms. But then of course it is important to note that not all blogs are created equal. What should a blog have to be a huge contributor to an SEO campaign?

A Professional Look

Of course SEO is more about the written content that a blog contains than about the appearance of the page. But remember that your goal in maintaining a blog is not simply to please the search engines; you do have human readers after all. When designing the blog it is important to remember that the reader will evaluate the blog by what they see when they land on the page quicker than what they will read. Actually, it the page is disorganized and the layout is difficult to navigate it is likely that they will not read the blog at all. Using a free template will create a better appearance for the blog but it is far better to have a professional design it and customize it for your brand. Continue reading “Blogging for SEO”