Video marketing has been around for a long time and is not really a new concept at all. But the online world is starting to indicate that videos are no longer simply a nice feature to add, but they are becoming a must-have for today’s business. There are many reasons that it is a good idea to invest the time and effort into making videos to build your brand. People’s attention spans seem to be decreasing and videos are a very effective means of getting viewer’s attention. Site visitors who view videos stay about two minutes longer on the site and are over 50% more likely to make a purchase on the site. Online statistics indicate that over 75% of internet users watch a video at least once a week and over 50% watch at least one video every single day. About 90% of the information which is transmitted to the brain is visual and the brain processes visual information 60, 1000 times faster than it processes text. Visitors are much more likely to remember what they saw over what they read. These are some very good reasons to incorporate the use of video into your marketing and branding campaign. Continue reading “How to Use Videos to Build a Brand”
Whether you are talking digital marketing or traditional marketing there is a basic concept that should shape marketing efforts. This concept is basically that you go where your audience can see you. For instance, if you are selling something like custom hunting bows you are not likely to advertise in Vogue magazine. Even the novice can recognize that the audience you want to reach with information about bows is not likely to purchase a Vogue magazine; or definitely would not be looking for information about a bow in Vogue or Good Housekeeping. A marketing platform is selected based on the primary audience it entertains in traditional marketing, and likewise the process for choosing social media platforms and online channels should be focused on where the target audience is likely to spend their time online. While Facebook is the largest social platform, sheer number of users is not necessarily an indication that any marketing efforts would be successful. A business is much more likely to convert on sites where the audience is more engaged with the brand. Instead of focusing solely on the size of the community, it is important to consider the demographics of the users of an online platform and target the communities where conversions are most likely to occur. Continue reading “Branding Tips and Trends”
When creating content for a blog, the blogger’s niche is where they fit best and have the most knowledge. When you start out, finding what you want to write about can be intimidating. You have to find what subject you want to focus on the most. As a blogger, you will want to stay inside the parameters of your niche when at all possible. Readers of your blog will soon come to expect a certain type of blog from you. Here are some tips about figuring out what your niche is and how to stay consistent.
Types of Bloggers
Here are a few different blog niches that you can review and hopefully you get the idea of what is going on here. They all work hard to stick to their topics and discuss information inside their niches. There are beauty bloggers that focuses on cosmetic products and tips and tricks when it comes to keeping yourself looking young and beautiful. There are book bloggers that stick to the topic of classic and new books. There is a huge spot for food and recipe bloggers on the internet. They share with their readers all about the dishes that they make and the directions of how to prepare them. Health and fitness bloggers, Craft/DIY bloggers, and fashion bloggers are also in high demand. They all blog about their respective areas of expertise.
Continue reading “How to Find Your Niche”
A company brand is a symbol which represents the business. In one respect it is meant to represent the characteristics, associations, and experiences of the business in one abstract form. It may be a logo, phrase, sound…; but a brand is designed so that it makes people who see or hear it think about the company and what it represents to them. When it is done well, a brand image can keep consumer’s mind on your particular products, services, quality, value, size, market position or whatever else might matter between the company and the individual. The way the company web site is designed will represent what consumers should be able to expect out of the company, their product or service. An online presence should be open, honest, up-front and transparent. Branding your website is about constructing a very concise, neat online personality and applying it consistently across the site as well as across the web.
Web Site Consistency
Your brand is more than just a logo with a tagline; it represents you and everything about your business to consumers. When branding a site, it is important to reinforce the image of the brand throughout the web site. Make sure to be consistent in style, or design. A logo should be positioned in the upper left hand corner of each page since this is where a visitor’s eyes tend to go first. Don’t oversize the logo; but don’t make it so small that it is difficult to identify. Use images that are reusable in order to optimize the site’s speed. In order to successfully brand your site, it will have to be memorable to site visitors. Continue reading “How to Brand a Site”
Before children can read a single word, they know that there is food nearby when they see the golden arches. This is an excellent example of successful branding. It may be a jingle, a logo or a slogan that makes an individual think of a particular company; but branding is all about building that type of association between consumer and business.
What is Branding?
A brand offers consumers an image or idea about a certain product so that they can associate it with the company. Branding can take many different forms but in general it is marketing an idea or image that makes the consumer identify it with a product or service. What do you think about when you see the golden arches? It is likely a Big Mac. Branding is about building brand recognition, building a good business reputation. It is a very important aspect of web marketing as it helps to develop a company’s reputation such that there is more revenue. To the business person, successful marketing means when an individual sees their brand anywhere they immediately identify it with the company. It is not so much about just getting potential consumers to see the company, but more about getting them to see the company as a solution to their problem. Continue reading “What is Branding?”
Social media marketing is a very powerful tool for today’s business. While tweeting, blogging and posting updates on social sites can tend to be fun; these actions when used strategically can be part of an effective web marketing campaign. Many ask if there is anything to be gained by using social media and of course the biggest question is if there is a substantial enough ROI. When it is used properly, social media marketing can be effective and improve your bottom line. Social media is no different than any other marketing tactic; it’s all about strategically setting goals and using social media activities to reach them. Where most people get tripped up is in thinking that there will be an immediate return which is not likely. Social media marketing involves long term strategizing which will help keep a company’s name or brand on the mind of consumers. There are some strategies to help ensure a social media marketing campaign is productive. Continue reading “Using Social Media for Business”