All businesses require content. This includes lawyers who must attract new clients to grow their firms. While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online. Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms. Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests. For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts. Here are some of the top reasons why content marketing for lawyers is so beneficial. Continue reading “Content Marketing for Lawyers”
Content marketing is important for all businesses including doctor’s offices and specialty medical practices. Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients. Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long. This is where the power of content marketing for doctors is evidenced. Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices. Here are some of the top benefits of content marketing for today’s savvy doctors. Continue reading “Content Marketing for Doctors”
One of the most important aspects of any platform is to get people to engage in your content. I think most of us already know that likes on a Fan page, readers to a blog, or viewers to a video is great. But, to actually get people to comment and like posts on Facebook, comment on a blog and ask questions, and reply to your videos is a whole other ball game. Engagement is considered the Holy Grail of content because it’s great to have, but sometimes hard to get. Below, we will be discussing an array of ways to get your readers, fans, viewers, etc. to engage in your content a little more. Note: This is an article about more than just blogs, just fan page posts or just videos, it’s about various platforms. Continue reading “Simple Tricks to Increase Engagement With Online Content”
Blogging can be a fun and even prosperous way to make some extra money. But, there is more than meets the eye when it comes to blogging. If you think it’s easy, you’re wrong. Creating a readable, friendly, interesting blog that people actually want to come back and read again and again is not easy, its hard work, but if you can figure out some things NOT to do, you just might have a chance at some repeat readers that really enjoy the stuff you’re writing about. Blogging is a superior option when you want to make money, if you are a budding writer, have knowledge or experience about topics no one else does or if you just like to write, but if you want to do it the right way and succeed, be sure to check out the tips below. Continue reading “Common Blogging Mistakes”
You’ve probably heard it … content is king. Actually, it’s not. It’s Caesar. It’s overlord. In other words, content is pretty doggoned important. If you have a business, especially with an online presence, quality content that remains relevant and valuable to consumers is a marketing tool that continues to grow in influence. Pertinent content that keeps your page as high up in search engine rankings as possible is an integral, even critical, part of promoting your business. If you already know that, then you probably also know that content freshness is important. But how important is it to keep your content fresh, and what kind of a role does freshness play in your pages’ rankings? The answer might surprise you. Continue reading “How to Think About Content Freshness”
Keeping up with all the trends in SEO best practices can be difficult. It can seem like change is the only thing that remains constant in the online world. We know that the search engines are updating their algorithms for search rankings constantly. This just makes the SEO specialist need to stay up on the most current changes in order to maintain SEO best practices. It also offers protection from getting those dreaded penalties. Content is one of the areas that has been a top for several years. We know that there have been many changes in the way that the search engine looks at content and how it measures in the algorithms. There was a day when content, any content was good. But some of the most current trends in the ways the search engines look at content has some scratching their heads. It’s not okay to just put up content for the sake of having content on a site. It needs to meet certain criteria. Content has a distinct purpose and it’s not so the search spiders can “read” it. Content must be high quality and written for the human readers not computers. Continue reading “How Write Website Content for Humans Not Search Engines”
Google has recently made changes to the algorithms that decide what websites come first in the organic search results. They are working to remove websites that have little or no content from the top of the search results. One of the changes has to do with the freshness of content. So, is a new blog post considered fresh content by Google? In the following, the answer to this question and many more will be answered.
Removing Spam from Organic Search Results
The new way that Google decides who should be at the top of search results includes many different key things. One of the things that it has made a point to try and catch and remove from rankings is content that is not original. The fresh content can now drive traffic to your website. Google made big steps to get rid of spam from the search results and, instead, find relevant custom content with keywords imbedded within. Continue reading “Is a New Blog Post Considered Fresh Content by Google?”
The phrase, “Content is King” was applicable to printed materials even before the Internet. Today, as online content has begun to dominate print content, most web marketing specialists still hold that content is king. Basically, no matter what type of medium is being used solid content is still the heart of the matter. Content is the central part of marketing and SEO campaigns and without it, being found online just isn’t going to happen. There are many ways that content contributes to a successful marketing or SEO campaign and adds value to a site.
Content Builds Customer Loyalty
Too many times inexperienced SEO professionals build campaigns around first-time or unique visitors. While this is an important aspect of the campaign and essential to growth, businesses cannot be well established based on first-time visitors. Successful companies do not make their money from a single visit by a first-time customer. The real money is made by consumers who choose to return over and over again. A good example is the Wall Street Journal who has made their money from people who have read their content and decided that it was interesting and good enough to purchase the paper again, or subscribe. The Wall Street Journal would not be the giant it is today (both online and off) if they relied on getting a new customer to purchase the paper every time. Continue reading “Good Content is King”