Content Marketing for Lawyers

Content Marketing for LawyersAll businesses require content.  This includes lawyers who must attract new clients to grow their firms.  While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online.  Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms.  Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests.  For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts.  Here are some of the top reasons why content marketing for lawyers is so beneficial. Continue reading “Content Marketing for Lawyers”

How Does Traditional Marketing Work?

Over the last few years there has been a lot of focus on SEO trends especially where marketing is concerned. There are many who tend to feel that the season for traditional marketing has passed. Even though the world is lunging headlong into an increasingly digital world, there is still a place for traditional marketing. That is, as long as you know how it works and how to get the most out of it.

What is Traditional Marketing?

Barketing is a type of communication which transpires between a business and an audience. Many different methods can be used to get the information about products or services out to consumers. Traditional marketing incorporates many non-digital forms of communication such as business cards, mailers, promotional products or flyers, ads in newspapers or magazines, and live events. One of the most critical elements in successful marketing is diversity. Online marketing uses digital means of communication like blogging or social media outlets. However, it is important to note that people are not always looking at a mobile device or computer. There are many valuable opportunities that are worth time and attention to reach the desired audience.

Advantages of using Traditional Marketing Strategies

Even though a social media campaign is an essential part of a competitive marketing campaign today, there is still room for traditional marketing and some great advantages. It really does not have to be one or the other – both traditional and digital marketing strategies can be used in a single campaign as they are potentially complementary of one another and work well together to reach a broader audience. You do not have to give up either one. Traditional marketing does have its own advantages including:

  • An extremely high level of engagement – Most of the printed marketing materials today will contain a reference to the website of the company. They may offer an alternative way to connect by issuing an invitation such as, “Visit our Facebook page to learn more.” This engages consumers in a traditional way but also encourages yet another level of engagement.
  • Builds on a pre-existing market – For any business that has been around for any length of time, they already have a market. Depending on the age of the business, loyal, first customers were likely introduced to the business through print ads, billboards or other traditional media. Today, traditional media can help expand the reach of digital efforts and vice versa while building on a solid marketing that already exists.
  • Up close and personal – Various events like public speaking engagements, conventions or press conferences can still be very valuable and effective tools. These can provide an opportunity to answer consumer’s questions and gives you a lot more control over the message you want to convey. Door to door marketing and handing out flyers can still be a very effective strategy, especially for the small business that has a much smaller target area to reach.

Reaching a Larger Audience with Traditional Marketing Techniques

No one will argue about the power of social media. But an equally impressive impact can be achieved through many traditional marketing efforts. Strategies include things like printed materials, outdoor advertising and location based ads. Many radio stations and TV stations offer some beneficial targeted marketing strategies and solutions. Through these media, you can schedule your ad to air at a specific time or during a specific program. Another useful way to generate leads is through participating in different community events which allows for face to face marketing. This also offers a great way to market through the use of promotional products. Raising brand awareness is one of the primary goals of marketing efforts. Another marketing strategy is to sponsor local or regional events. These are usually very affordable sponsorships and can even be specially tailored to a business’ advertising budget. It offers a way to get the name of the business out in the view of a local audience without spending enormous amounts of money.

Traditional marketing has two factors that makes it continue to be relevant today. One is that there is already an established audience in place and the second is that it is easy to direct messages to a specific demographic in order to maximize its impact.

How Does Google See My Website?

Penguin Update
Penguin 2.0 and Google

Google is constantly being changed to update the way that it sees WebPages. While Google openly talks about their goals of weeding out low quality sites that do not satisfy surfers with good quality content, the algorithms remain shrouded in secrecy. Here is a few of the ways that Google sees your website and how it comes up with the order of the results for related searches.

Educate Yourself

If you do not know how Google sees your website it is hard to improve your organic search ranking. You must educate yourself about search engine spiders and make sure that they can easily navigate your website. They are unable to pick up on more advanced features like JavaScript. WebPages written in HTML that validates, there shouldSEO be no issue in the bots working their way through your website. Continue reading “How Does Google See My Website?”

Is a .com URL Better than a .org URL?

Domain names
Domain names

There are a variety of domains to choose from when you are picking what you want for your website. They were all originally created with various meanings while, over time, they have lost this specific classification. You can choose between .com, .org, or thousands of other domains to create a website name that is right for you. Here is some information on a few of the domains you can get and some history concerning them.

Some Domain Rules

Before jumping into the domains themselves, here are some important rules you will need to remember. The name can contain any number, letter, dash, or hyphen. Although they can have dashes and hyphens, the domain name may not begin or end with it. The system is not sensitive to a letters case so your site can be written with any combination of uppercase and lowercase. Continue reading “Is a .com URL Better than a .org URL?”

Tools for Measuring Website Analytics

Google analytics
Google analytics

In the earliest days of the internet webmasters used counters or hits to determine whether their website was successful or not. Logically at the time that made sense since when people liked what they saw or read on a site they would look for more content. Of course this was prior to the Web 2.0 interactive platform and the web was navigated one page at a time. Today it is much more complex to measure a site’s effectiveness. Today rather than only tracking how many hits a site or page has, an SEO analyst will track users’ behaviors. Instead of looking for an answer to what a server is doing we now want to analyze what the user is doing.

What is Web Analytics?

It only takes a few visitors to gather a huge amount of data. In order to collect and refine data there are several web analytics tools that are available to webmasters or SEO professionals. In most instances these web based apps will gather the data and use various computations to generate reports and charts. They are not exactly like research methods which are generally qualitative; web analytics are actually quantitative. They do not present glowing descriptions of problems but rather they simply present the cold hard data. What types of tools are most commonly used to gather and analyze website data? Continue reading “Tools for Measuring Website Analytics”

What is Viral Marketing?

Viral campaign
Go Viral Button

Just a few years ago the internet was like a one-way street where a person got online simply to get information. There was no interaction, and there was no such thing as a share or a like. But as the internet evolved into the Web 2.0 world we know today interaction became the primary element. It is now a super highway running both ways with all sorts of social interactions. This is basically what drives viral marketing. The main idea behind a viral marketing campaign is to initiate social sharing of your message for you. Some experts suggest that a viral campaign will have between 500 and a 1000 times more impact than a campaign that is not viral.

Why is it called “Viral” Marketing?

When we think of a virus, we generally think of flu season. But viral marketing is a strategy which helps pass information on from person to person simulating how a virus is passed until an enormous amount of people have been in contact with it. A viral marketing message has the potential of exponential growth in terms of how many people it is exposed to or how many individuals are influenced by the message. Just like a virus, this strategy will require taking advantage of very rapid multiplication in order for the message to explode out to thousands or millions of individuals. Continue reading “What is Viral Marketing?”

What is the Definition of Digital Marketing?

Digital Marketing strategy
Digital Marketing

In the simplest of terms, digital marketing is promoting products, brands, reputation or services through one or more types of electronic media. One of the biggest advantages to using digital marketing over more traditional forms of marketing is that marketing campaigns can be analyzed in real time to see what is working and not working. A digital marketing company can monitor what is actually being viewed, how often it is viewed, as well as how long it is viewed. Through the use of digital marketing analysis, companies can even tell what types of content works or does not work and even the specifics of sales conversions. In most cases when the term digital marketing is used people think about the internet or websites, but there are also many other channels and that can be used such as wireless text messaging, mobile apps, Podcasts, electronic digital television, or mobile instant messaging.

The Difference Between Digital Marketing and Internet Marketing

Internet marketing is a form of digital marketing and they are not synonymous. Internet marketing does incorporate the use of many digital channels such as SEO, advertising or email marketing. But digital marketing goes past what just the Internet can provide and includes many other digital or electronic devices. Continue reading “What is the Definition of Digital Marketing?”

Elements of Digital Marketing

Social Media Strategy

Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, contractor, other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign. Continue reading “Elements of Digital Marketing”

How Does Digital Marketing Work?

Digital Marketing strategy
Digital Marketing

Every business person understands the importance of using many different techniques in order to experience growth. Over the last few years as the digital age has passed the developmental stage, traditional marketing is not as effective as it once was although it is not entirely dead. Businesses who wish to be successful need an effective digital marketing strategy to compete in today’s marketplace.

What is Digital Marketing?

The basic definition of digital marketing is to use online resources in order to market products, brands or services. It is in a constant state of growth and is continuously changing as new technology is being developed rapidly. It takes a good balance of effective strategies to stay ahead in the digital age, especially in marketing. Digital marketing will make use of various digital distribution sources to reach consumers with pertinent business information. It is very similar to traditional marketing but it uses the digital platform provided by the internet. Digital marketing also provides a platform through which two way communication is possible between consumer and business owner. Marketing campaigns can be a focused and cost effective way for a business to share information with consumers. Continue reading “How Does Digital Marketing Work?”