Mobile website marketing
Google announced yet another update, healing but this one was not another animal named search algorithm. Instead, drugs this one, which was released on April 21st 2015, has to do with the ranking factor on mobile search results. Even though this has to do with mobile sites, don’t let it fool you, if it’s from Google and it’s an update – one that is forecast to be bigger than Panda or Penguin, chances are it’s something you should be paying plenty of attention to. The first thing you need to know is this; websites that are available as of right now, that are NOT mobile friendly, are subject to losing rankings. This is a serious matter especially for people like you that have worked hard to get their website in the ranking position it’s in right now! Losing ranks means losing a lot of traffic and what does traffic equal? Readership, sales, business – staying afloat! If you haven’t heard about this update, or you want to know more about what you can do, what you need to worry about and how to fix your mobile un-friendly websites, continue to read more below. (more…)
Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, remedy contractor, medical other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign.
Importance of the Web Site to a Digital Marketing Strategy
While the official web site of the business cannot be the totality of the marketing plan, it is an essential part of it. The web site is generally the main target that consumers need to be pointed at. A well designed web site which is search engine optimized is very necessary. For many businesses it will contain the products or services they are offering to their clientele as well as contact information. It is the center of the digital marketing campaign as the goal is to direct traffic from other web 2.0 locations back to the web site. The web site should contain all the business information including products and services, your value to the consumer; or what you can do for them or what kind of solution you can provide. (more…)