Content Marketing for Contractors

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

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 Tools for Measuring Website Analytics

In the earliest days of the internet webmasters used counters or hits to determine whether their website was successful or not. Logically at the time that made sense since when people liked what they saw or read on a site they would look for more content. Of course this was prior to the Web 2.0 […]

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