There are many different strategies that make up a successful SEO campaign, and blogging is just one of them. A blog offers a platform which can be used to write on virtually any topic. There are about as many different varieties as any one person can imagine. A blog can offer an effective way to increase site traffic as well as providing a better user experience for visitors. The benefits of maintaining a blog by far outweigh the work that goes into it; and there are many benefits.
Connecting with Consumers
Even though there are a lot of blogs that are written about life from a personal perspective, a blog can be a beneficial tool for the business person. It can offer a great way to connect with consumers who are interested in your product or services. Not only can you provide much in depth information about your products, you can receive valuable feedback from consumers which can help you rethink many of your business techniques. Another benefit is that of improved customer service. Many times consumers will look through your website looking for answers to their own questions. By blogging on the main issues and posting them on the main company website consumers will be able to quickly find the information they need which can help reduce the number of calls and emails made to the support center. When blogging is done correctly it can be a tool used for increasing the number of new clients as well. Continue reading “Do I Need a Blog?”
One of the first questions an SEO specialist is likely to ask a potential or future client is if they have a blog or not. Content writing is one of the most intrinsic components of developing an SEO campaign today and many are finding that maintaining a blog is one of the best methods to generate fresh content and generic links for their site. The search engines will rank every web page and each post on a blog is an extra web page that can be indexed. This gives even more opportunities to target the main keywords as well as using some of the coveted long tail keyword variations. Not only does a blog help provide content which can be indexed by search engines, it can also help establish you as a knowledgeable authority in your industry. Blogs can be a major component of a social media campaign. This proves that content can be and should be promoted using social media platforms. But then of course it is important to note that not all blogs are created equal. What should a blog have to be a huge contributor to an SEO campaign?
A Professional Look
Of course SEO is more about the written content that a blog contains than about the appearance of the page. But remember that your goal in maintaining a blog is not simply to please the search engines; you do have human readers after all. When designing the blog it is important to remember that the reader will evaluate the blog by what they see when they land on the page quicker than what they will read. Actually, it the page is disorganized and the layout is difficult to navigate it is likely that they will not read the blog at all. Using a free template will create a better appearance for the blog but it is far better to have a professional design it and customize it for your brand. Continue reading “Blogging for SEO”