Create a Content Marketing Strategy

 

Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way. Continue reading “Create a Content Marketing Strategy”

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does. Continue reading “A Quick Guide To Google’s Pigeon Update”

Ways To Market Your Product Online

 

Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience. Continue reading “Ways To Market Your Product Online”

Cost of Cheap SEO

When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up. Continue reading “Cost of Cheap SEO”

How to Defend Against Content Stealing

If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out. Continue reading “How to Defend Against Content Stealing”

Top Social Media Tools

If you are a smart business person, chances are you have a variety of social sites you belong to. You also probably realize that you can’t be on those sites 24/7 so you need to find some ways to manage those profiles without having to be on them 24/7. Thankfully, there are management tools you can use to help manage all the profiles you have. Most of the social sites I’ll be mentioning below deal with a dashboard that allows you to manage various sites at once, but some of these are specialized specifically for one site like Twitter or Facebook. There are websites out there like HootSuite, which is pretty awesome by the way, but not free or minimally not free. Below are sites that are free and allow you to do a variety of things from posting to tracking to keyword trending.

 

Social Mention

Honestly, social mention is one of the easier sites to use in this list. That could be bad or good depending on you. Sometimes you don’t want easy because easily usually means less features. On the other hand, if you don’t have time to waste and you don’t need all the bells and whistles, social mention could be the tool for you. This is a tool very similar to that of Google Alerts, but with Social Mention they only monitor social sites like Facebook, Twitter, YouTube and about 80 more sites. You also have an option to be sent daily emails to your inbox.

 

Addictomatic

Another very easy and straightforward tool to use that can actually help monitor your web presence, brand reputation and influence on the web. Addictomatic searches sites like Flickr, WordPress, Twitter, Bing and Google and can find the most recent or relevant blogs, videos, images or whatever else based wholly on keywords. If this sounds a lot like using a Google search engine, it is, but it’s also different because it clumps your results into categories, rather than altogether like Big G does. If you are one of the lucky people that has ties with a top digital marketing company you probably already have someone that keeps track of data. But, if you want to go a different route or you want to keep track of data on your own, this is the tool to do it with.

 

SumAll

Unlike the above sites that keep track of data, this one keeps track of your accounts – a lot of them. You can measure and monitor social sites like Facebook and Instagram, but you can also do other things with it like use Google Analytics, PayPal and more. In fact, their free service has around 42 different options that connect you to different services. This is a huge time saver as it keeps track of everything in one little convenient tool in one spot. You can also receive daily updates from the site directly to your inbox to really stay on top of things!

 

Facebook Insights

If you are using Facebook to market, I hope you are using Insights too! One of the biggest benefits to using Facebook Insights is that it helps you understand your customers and their behaviors a little more. For instance, if you want, you can create a schedule of posts based on the time of day or even a specific day – once you do so, those posts are posted on that specific day and time. For example, say you see a large influx of posts being read on Monday’s around 4:00. Well, you can base your posts around that time on that day to hopefully get more readers reading your posts. Facebook Insights also allows you to keep track of likes, post reach, post type (Facebook, twitter, other sources) and you can also keep track of competitor’s activity too. You can use that to your advantage! If you have a competitor and they post on Sundays at 5:00am and get a lot of engagement, perhaps you could do the same and also get engagement.

 

Swayy

If you ever wished you had a person that was constantly generating new ideas for things you can post on your blog or special sites, you’ve met your match! Swayy does this and so much more. Swayy can help suggest all sorts of content like videos, infographics, articles and more. You’re also automatically given twitter and Facebook handles to share this content, which means you might get a thank you by the originator by sharing some of your content or your site to their fans. Very useful indeed.

 

Easel.ly

Over the past few years, infographics, especially quality infographics have become very popular. But, if you have no idea how or where to create one, you are in luck! Easel.ly is a website that helps you create infographics. In fact, since 2012 when it first launched, Easel.ly has “easily” helped over 300,000 people create over 5,000 graphics! It’s really simple and I promise no matter how untechnical you are, you will be able to create an awesome infographic to share wherever you want. All you have to do is pick a free template and then start adding in your data. Here is a sample one I created:

 

I made that in about 20 minutes. You can choose from all sorts of colors, headers, objects, text types and more. Go ahead and have a look for yourself. You don’t even have to sign up for an account. Play around with it just to see what amazing things you could create to add to your blog or social sites!

SEO Trends for Fall 2014

Talk about a needle in a haystack! There are literally billions of pages on the internet, and if your website’s content is deemed irrelevant by search engines, it’ll be as lost as a skipper on a 3-hour tour. That’s where SEO comes in. Search engine optimization is one of the most important tools you have of getting your website’s page ranking as high up on search engines as possible. And if you’re not keeping up with the latest SEO trends, you might as well close up shop. Some trends from last year are still going strong this year, and SEO experts are still recommending them to boost page views. Here are some of the hottest SEO trends and predictions for fall 2014. Continue reading “SEO Trends for Fall 2014”

How Does Defensive SEO Work?

Defend Against Negative SEO
Defend Against Negative SEO

Over the last two or three years the entire SEO world has gone through what most would call a major transformation. This has caused digital marketing experts and SEO specialists to have to rethink and change a variety of strategies. It is true that it is now more difficult to rank high in the SERPs than what it used to be. Many think that many of the negative SEO campaigns that have begun emerging are a result of black hat SEO tactics that no longer work. Negative SEO campaigns attack competitor’s sites and cause damage to their site ranking and in many cases can cause a site to fall off the first few pages of the SERPs altogether. The good news is that there are some strategies that can help you prevent the negative effects of such an attack, and there are ways to protect your site from coming under attack in the first place. Continue reading “How Does Defensive SEO Work?”

What is Negative SEO?

Negative SEO
Negative SEO

One of the latest difficulties that SEO experts and webmasters have to face is negative SEO. A negative SEO campaign is when another person performs actions which are intended to hurt a competitor’s ranking in the SERPs. There are several different ways that competitors attack a site and try to inflict malicious damage, some report sites to Google for using “black hat” tactics, others review bomb which means that they send a lot of 5-star reviews very close together so it looks like they were paid reviews. In most instances, negative SEO tactics are totally out of the control of the site owner and competitors try to obtain higher rankings in the SERPs by negatively impacting a competitor’s site. Continue reading “What is Negative SEO?”

How Does Search Work?

The internet … could it be more wonderful? You may or may not be old enough to remember, but it wasn’t that long ago that, if you needed to perform research, you had to schlep to a library, look through something called a card catalogue, pick out a bunch of books that might contain some of the information you’re looking for, and subsequently hunt through the library to find those books’ reference numbers. Then, if you were lucky, the books you needed weren’t checked out, or sitting on the librarian’s desk waiting to be returned to their rightful places, and you could start reading … and reading … and reading. Thank goodness we don’t have to go through all that today! Billions of users worldwide search the internet for information every day. Most people go to a search engine such as Google or Yahoo, type in a topic or a few key words, and hit enter. Then, when the pages of data appear, they click on the ones that interest them. But how many users actually know how searching the internet works? Continue reading “How Does Search Work?”