What is a TLD?

Promote yourself
Promotion Strategy

A top level domain, when it comes to the internet, is most easily described as an extension at the end of the web pages name. Websites can have all different kinds of endings including .com, .org, or .net and many others. Originally, .org was for non-profit organizations, .com was for commercial websites, and .net was for networks. The ICANN, or Internet Corporation for Assigned Names and Numbers, manages  top-level domains. ICANN operates the IANA, or Internet Assigned Numbers Authority, as well. Here is some information about top level domains and how they can affect your company. Continue reading “What is a TLD?”

Is a .com URL Better than a .org URL?

Domain names
Domain names

There are a variety of domains to choose from when you are picking what you want for your website. They were all originally created with various meanings while, over time, they have lost this specific classification. You can choose between .com, .org, or thousands of other domains to create a website name that is right for you. Here is some information on a few of the domains you can get and some history concerning them.

Some Domain Rules

Before jumping into the domains themselves, here are some important rules you will need to remember. The name can contain any number, letter, dash, or hyphen. Although they can have dashes and hyphens, the domain name may not begin or end with it. The system is not sensitive to a letters case so your site can be written with any combination of uppercase and lowercase. Continue reading “Is a .com URL Better than a .org URL?”

How to Protect Yourself from Future Google Updates

Google Updates
Google Updates

Google has been consistently modifying its search algorithms to make better results when surfers come and search. These updates have been directed toward link building, and more recently, spam. The goal of the Penguin 2.0 update is to weed out sites that had little or no content that manipulated the search engines results with the use of excessive webpage strategies. While some WebPages plummeted from their search ranks, others felt a very little affect or no affect at all. With each update to Google’s algorithms, there is a risk that the site’s rankings will change. Here are some things that you can do to prepare your site for future Google updates. Continue reading “How to Protect Yourself from Future Google Updates”

Social Media Marketing for Medical Professionals

Social Media
Business Social Media

The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.

Understanding the Average Patient

To understand how medical professionals are using social media websites, you need to understand  the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor. Continue reading “Social Media Marketing for Medical Professionals”

Digital Marketing for Doctors

Social Media Strategy
Social Media and Digital Marketing

With the addition of a digital marketing strategy to your healthcare site, your future clientele will be discovering you online while reading through information about the problem that they are having. This changes how they interact with you, the doctors. Potential patients are often found reading what other patients had to say about past experience with your practice. For all the rest of the doctors to keep up and not lose out on this quickly evolving market, they need to optimize their online reputation as well as offer information and services to patients using social media sites.

Where to Begin

As a doctor in this technologically advanced world, it is important to know where you stand in Google’s organic search results and what the online community has to say about you. These are some of the most influential pieces of information when it comes to digital marketing for doctors today. If you have not already begun a plan of creating an online presence, you may want to contact an SEO specialist in NJ who can help you keep up on all your new advertising tools. Continue reading “Digital Marketing for Doctors”

Using Social Media for Business

 

Social Media
Business Social Media

Social media marketing is a very powerful tool for today’s business. While tweeting, blogging and posting updates on social sites can tend to be fun; these actions when used strategically can be part of an effective web marketing campaign. Many ask if there is anything to be gained by using social media and of course the biggest question is if there is a substantial enough ROI. When it is used properly, social media marketing can be effective and improve your bottom line. Social media is no different than any other marketing tactic; it’s all about strategically setting goals and using social media activities to reach them. Where most people get tripped up is in thinking that there will be an immediate return which is not likely. Social media marketing involves long term strategizing which will help keep a company’s name or brand on the mind of consumers. There are some strategies to help ensure a social media marketing campaign is productive. Continue reading “Using Social Media for Business”

How to Use Facebook to Promote Your Business

Facebook and Notes
Using Facebook Notes

Many experts agree that Facebook is one of the most popular social media platforms that are used for large scale business promotion. The social media giant has a global outlook that spans across 126 different countries around the world and has more than 845 million active users. Facebook can be a useful tool for promoting your business, or your website. Using Facebook to compliment other web marketing strategies can end up being a valuable resource. For those who use Facebook for web marketing campaigns or SEO purposes it will require that you are consistent and patient.

Create a Facebook Business Page

Your Facebook page should reflect the look and feel of your business website. The profile should incorporate keywords which describe the business so that new and existing clients are able to find your page. Don’t forget to create a places page by using the “Check-In” feature. This will allow you to claim your business and then customers can use their mobile devices to “check in.” This will automatically post your business name and location on their facebook page. This will inform all of their friends that they are supporting your business. Think of it as free advertising – because it is! Continue reading “How to Use Facebook to Promote Your Business”

How to Use Pinterest for SEO

both of pinterest logo
Pinterest logo

Pinterest is one of the hottest online social hangouts right now. People use it to find ideas on what to fix for dinner, ways to recycle household objects, ideas for arts and crafts projects and a multitude of other ideas. But Pinterest can also be used to create interest in a website, or to encourage users to participate with your brand. Pinterest is built around a social environment which shares common interests which in SEO terms translates into backlinks; but very valuable backlinks because they are relevant and “worth” more in the search engine algorithms for ranking sites. There are some specific strategies that can be used:

The Basics of Using Social Media for SEO

Pinterest is a social media site just like Facebook or Twitter. It is essential to use the same type of online social etiquette used on these other sites. For instance, when a user follows you on Pinterest it is important to follow them back. Comments on your posts should also be reciprocated by making comments on as well as liking their pins. It is equally important to make other web content easy to share on the Pinterest platform by adding its share buttons to content on your site or business blog.  There are also several SEO strategies that are unique to Pinterest.

Pinterest Business Accounts

Late last year, Pinterest launched their business accounts which allowed users to register for a business account. With the business setup it is easier to get a site verified, add Pinterest widgets and buttons to the company blog or site and add links to both your Facebook and Twitter accounts. One of the most important aspects of optimizing a Pinterest business account is to use a straightforward name. The field in which the company name is entered can contain any number of characters, but usernames are limited to only 15 characters which can be challenging for those whose business name will not fit. In these cases choose a straightforward name that is obviously related to your business.

All Important Backlinks

Backlinks are an essential part of an SEO campaign. Pinterest has “nofollow” links which will not count as much when calculating SEO worth. However, the traffic generated is very valuable. Always include the reference link with pins and if you when you are re-pinning a post that is featuring your product or content you can edit the description and add a full link. It is important to not shorten the URL as Pinterest is known for marking pins that have shortened links as spam. By including a link to your site it will help reinforce the association with your brand as well as open up the pathway for more purchases.

Optimizing On Pinterest

In order to bring in long term SEO traffic, image titles or descriptions should be optimized. The title of an image and its caption are the only information that a user will get. For this reason, it is very important to use very clear descriptions as it’s the only context that the potential customer will see. By adding a solid description of the pin it will give a user a good reason to click through which can also lead to even more re-pins which will help to increase your visibility greatly.

You can also optimize your page’s “about” section on Pinterest. In this section you have about 200 characters to use so use it wisely. This is plenty of room to place an overview that is key word rich. You can succinctly tell who you are and what you do. And if you are really good you can get your URL added in too.

 

 

Elements of Digital Marketing

Social Media Strategy

Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, contractor, other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign. Continue reading “Elements of Digital Marketing”

How Does Digital Marketing Work?

Digital Marketing strategy
Digital Marketing

Every business person understands the importance of using many different techniques in order to experience growth. Over the last few years as the digital age has passed the developmental stage, traditional marketing is not as effective as it once was although it is not entirely dead. Businesses who wish to be successful need an effective digital marketing strategy to compete in today’s marketplace.

What is Digital Marketing?

The basic definition of digital marketing is to use online resources in order to market products, brands or services. It is in a constant state of growth and is continuously changing as new technology is being developed rapidly. It takes a good balance of effective strategies to stay ahead in the digital age, especially in marketing. Digital marketing will make use of various digital distribution sources to reach consumers with pertinent business information. It is very similar to traditional marketing but it uses the digital platform provided by the internet. Digital marketing also provides a platform through which two way communication is possible between consumer and business owner. Marketing campaigns can be a focused and cost effective way for a business to share information with consumers. Continue reading “How Does Digital Marketing Work?”