With so much information available through a multitude of platforms made up of diverse — and frequently overlapping — groups of users, a lot of what makes social media great also makes it difficult to use in anything resembling an optimal fashion. Fortunately, there are quite a few tools developed precisely to address the most pressing issues pertaining to social media use, and the five social media tools that follow are among the most highly recommended among social media marketing professionals.
Calendly – Scheduling
Given the fast-paced and rapidly evolving environment in which social media marketing professionals must thrive on a consistent basis, a well-organized, immediately accessible, and easily updated calendar is an absolutely essential tool. Those of us who use Google Calendar tend to prefer a tool like Calendly, which syncs up with Google Calendar and features a host of functionalities necessary to keep pace in the ever-changing world of social media marketing. Continue reading “5 Social Media Tools Recommended By The Pros”
Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers. Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts. While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision. They are finding this value through social media. Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with. Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today. Continue reading “Social Media Marketing for Contractors”
As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses. In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long. Yet, many doctors are not maximizing their marketing potential. One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy. Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices. Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients. Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices. Continue reading “Social Media Marketing for Doctors”
When most people start a business, the goal is to get leads and ultimately make money. But, I think you will find a large benefit in gaining a social media presence as well. Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc. You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc. The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have. It’s just common sense. More leads = more of a chance to generate leads which obviously leads to making more money! In order to increase your core social reach there are a few things you should consider. Listed below are a few ways to expand your reach. Continue reading “4 Ways to Improve Social Media Reach”
The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.
Understanding the Average Patient
To understand how medical professionals are using social media websites, you need to understand the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor. Continue reading “Social Media Marketing for Medical Professionals”
Just a few years ago SEO and social media simply coexisted. But over the last few years the line between the two began to blur. Now more than ever the major search engines use social signals as part of their ranking algorithms. In web marketing today an effective SEO strategy will be incomplete without incorporating into it the social aspect of the Web 2.0 which is built around the social element to begin with. And on the other hand, an effective social media strategy will be contributory to the SEO initiative. It is important for the two to work together in order to achieve higher rankings in the SERPs, increase site traffic and of course increase the ROI for a business. Over the last few years there have been several giants in the world of social media; but recently there have been some changing of the guard. Here three top social media platforms that should be part of any social media strategy used in an SEO campaign. Continue reading “What are the Best Social Media Sites for SEO?”
Pinterest is one of the hottest online social hangouts right now. People use it to find ideas on what to fix for dinner, ways to recycle household objects, ideas for arts and crafts projects and a multitude of other ideas. But Pinterest can also be used to create interest in a website, or to encourage users to participate with your brand. Pinterest is built around a social environment which shares common interests which in SEO terms translates into backlinks; but very valuable backlinks because they are relevant and “worth” more in the search engine algorithms for ranking sites. There are some specific strategies that can be used:
The Basics of Using Social Media for SEO
Pinterest is a social media site just like Facebook or Twitter. It is essential to use the same type of online social etiquette used on these other sites. For instance, when a user follows you on Pinterest it is important to follow them back. Comments on your posts should also be reciprocated by making comments on as well as liking their pins. It is equally important to make other web content easy to share on the Pinterest platform by adding its share buttons to content on your site or business blog. There are also several SEO strategies that are unique to Pinterest.
Pinterest Business Accounts
Late last year, Pinterest launched their business accounts which allowed users to register for a business account. With the business setup it is easier to get a site verified, add Pinterest widgets and buttons to the company blog or site and add links to both your Facebook and Twitter accounts. One of the most important aspects of optimizing a Pinterest business account is to use a straightforward name. The field in which the company name is entered can contain any number of characters, but usernames are limited to only 15 characters which can be challenging for those whose business name will not fit. In these cases choose a straightforward name that is obviously related to your business.
All Important Backlinks
Backlinks are an essential part of an SEO campaign. Pinterest has “nofollow” links which will not count as much when calculating SEO worth. However, the traffic generated is very valuable. Always include the reference link with pins and if you when you are re-pinning a post that is featuring your product or content you can edit the description and add a full link. It is important to not shorten the URL as Pinterest is known for marking pins that have shortened links as spam. By including a link to your site it will help reinforce the association with your brand as well as open up the pathway for more purchases.
Optimizing On Pinterest
In order to bring in long term SEO traffic, image titles or descriptions should be optimized. The title of an image and its caption are the only information that a user will get. For this reason, it is very important to use very clear descriptions as it’s the only context that the potential customer will see. By adding a solid description of the pin it will give a user a good reason to click through which can also lead to even more re-pins which will help to increase your visibility greatly.
You can also optimize your page’s “about” section on Pinterest. In this section you have about 200 characters to use so use it wisely. This is plenty of room to place an overview that is key word rich. You can succinctly tell who you are and what you do. And if you are really good you can get your URL added in too.