How to Leverage Social Media to Promote Your Business

Social Media to Promote Your BusinessSocial media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses who are searching for new customers and who want to expand their online reach.  In this manner, social media marketing for professionals is one of the top ways in which businesses can experience exponential growth while promoting themselves through the internet.
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Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision.  They are finding this value through social media.  Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with.  Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today. Continue reading “Social Media Marketing for Contractors”

Social Media Marketing for Doctors

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy.  Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices.  Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients.  Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices. Continue reading “Social Media Marketing for Doctors”

4 Ways to Improve Social Media Reach

Social Bookmarking Sites

When most people start a business, the goal is to get leads and ultimately make money.  But, I think you will find a large benefit in gaining a social media presence as well.  Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc.  You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc.  The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have.  It’s just common sense.  More leads = more of a chance to generate leads which obviously leads to making more money!  In order to increase your core social reach there are a few things you should consider.  Listed below are a few ways to expand your reach. Continue reading “4 Ways to Improve Social Media Reach”

Social Media Networking Checklist

 

Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media. Continue reading “Social Media Networking Checklist”

Cool Social Platforms for SEO

It can be very easy for the SEO company to become short sited in the use of social media. The online social world has been overshadowed by some of the giants like Facebook, Twitter and LinkedIn. These of course all have a place in a social media marketing campaign but just because they are leading social sites does not mean that they are the best to use for an SEO campaign. There are also numerous lesser known social media platforms that can be used by in an SEO campaign. Although they are not as well known as some of the giants they can be very useful tools for businesses. Here are a few not-as-well-known social platforms that are worth taking a look at for today’s cutting edge business.  Continue reading “Cool Social Platforms for SEO”

What are the Best Social Media Sites for SEO?

LinkedIn Logo
Logo for LinkedIn

Just a few years ago SEO and social media simply coexisted. But over the last few years the line between the two began to blur. Now more than ever the major search engines use social signals as part of their ranking algorithms. In web marketing today an effective SEO strategy will be incomplete without incorporating into it the social aspect of the Web 2.0 which is built around the social element to begin with. And on the other hand, an effective social media strategy will be contributory to the SEO initiative. It is important for the two to work together in order to achieve higher rankings in the SERPs, increase site traffic and of course increase the ROI for a business. Over the last few years there have been several giants in the world of social media; but recently there have been some changing of the guard. Here three top social media platforms that should be part of any social media strategy used in an SEO campaign. Continue reading “What are the Best Social Media Sites for SEO?”

Using Social Media for Business

 

Social Media
Business Social Media

Social media marketing is a very powerful tool for today’s business. While tweeting, blogging and posting updates on social sites can tend to be fun; these actions when used strategically can be part of an effective web marketing campaign. Many ask if there is anything to be gained by using social media and of course the biggest question is if there is a substantial enough ROI. When it is used properly, social media marketing can be effective and improve your bottom line. Social media is no different than any other marketing tactic; it’s all about strategically setting goals and using social media activities to reach them. Where most people get tripped up is in thinking that there will be an immediate return which is not likely. Social media marketing involves long term strategizing which will help keep a company’s name or brand on the mind of consumers. There are some strategies to help ensure a social media marketing campaign is productive. Continue reading “Using Social Media for Business”

How to Use Facebook to Promote Your Business

Facebook and Notes
Using Facebook Notes

Many experts agree that Facebook is one of the most popular social media platforms that are used for large scale business promotion. The social media giant has a global outlook that spans across 126 different countries around the world and has more than 845 million active users. Facebook can be a useful tool for promoting your business, or your website. Using Facebook to compliment other web marketing strategies can end up being a valuable resource. For those who use Facebook for web marketing campaigns or SEO purposes it will require that you are consistent and patient.

Create a Facebook Business Page

Your Facebook page should reflect the look and feel of your business website. The profile should incorporate keywords which describe the business so that new and existing clients are able to find your page. Don’t forget to create a places page by using the “Check-In” feature. This will allow you to claim your business and then customers can use their mobile devices to “check in.” This will automatically post your business name and location on their facebook page. This will inform all of their friends that they are supporting your business. Think of it as free advertising – because it is! Continue reading “How to Use Facebook to Promote Your Business”