Directory submissions used to be a valid, white hat SEO strategy. The goal of a directory was to offer a site on which content could be placed and then linked back to another website. Essentially, it was at that time a good way to get lots of inbound links which made it perfect for SEO purposes. However, with the recent updates to the Google algorithm, specifically the Penguin update, a once popular and legitimate practice has become black hat. Continue reading “Directories Do not Work!”
Geo-targeting is continuously gaining in importance, especially for the small business. Once a business website is set up and published online it is seen by people all around the world. But for those who run local businesses, local traffic is really what is of the utmost importance. It is certainly necessary to have a website for a small business today. It’s the first place someone goes when they are looking for any type of service, especially a local business that can offer the service or product that they need. When a search is entered by someone needing local services they want to know some specifics like where you are located, the hours of business and the types of services that the business has to offer. Some of the most recent stats indicate that the bulk of consumer spending happens within just a few miles of their residence. This is what makes geo-targeting so important for today’s businesses. Continue reading “How to Target the Right Geo Location”
There is really no doubt that creative content is essential to a web marketing campaign. Many businesses already maintain regular blogs as part of their marketing strategies and most are starting to lean more toward social integration. These can be very useful components of a strategic campaign; but if you are using the same kind of content over and over it is most likely just as boring to your audience as it has become to you. It’s important to note that there are a variety of content options available and by using a good mix you can keep your audience engaged and stimulated. It is important then to know about the major types of online content in order to diversify marketing efforts and successfully reach a diverse audience. Continue reading “Types of Content”
A company brand is a symbol which represents the business. In one respect it is meant to represent the characteristics, associations, and experiences of the business in one abstract form. It may be a logo, phrase, sound…; but a brand is designed so that it makes people who see or hear it think about the company and what it represents to them. When it is done well, a brand image can keep consumer’s mind on your particular products, services, quality, value, size, market position or whatever else might matter between the company and the individual. The way the company web site is designed will represent what consumers should be able to expect out of the company, their product or service. An online presence should be open, honest, up-front and transparent. Branding your website is about constructing a very concise, neat online personality and applying it consistently across the site as well as across the web.
Web Site Consistency
Your brand is more than just a logo with a tagline; it represents you and everything about your business to consumers. When branding a site, it is important to reinforce the image of the brand throughout the web site. Make sure to be consistent in style, or design. A logo should be positioned in the upper left hand corner of each page since this is where a visitor’s eyes tend to go first. Don’t oversize the logo; but don’t make it so small that it is difficult to identify. Use images that are reusable in order to optimize the site’s speed. In order to successfully brand your site, it will have to be memorable to site visitors. Continue reading “How to Brand a Site”
Before children can read a single word, they know that there is food nearby when they see the golden arches. This is an excellent example of successful branding. It may be a jingle, a logo or a slogan that makes an individual think of a particular company; but branding is all about building that type of association between consumer and business.
What is Branding?
A brand offers consumers an image or idea about a certain product so that they can associate it with the company. Branding can take many different forms but in general it is marketing an idea or image that makes the consumer identify it with a product or service. What do you think about when you see the golden arches? It is likely a Big Mac. Branding is about building brand recognition, building a good business reputation. It is a very important aspect of web marketing as it helps to develop a company’s reputation such that there is more revenue. To the business person, successful marketing means when an individual sees their brand anywhere they immediately identify it with the company. It is not so much about just getting potential consumers to see the company, but more about getting them to see the company as a solution to their problem. Continue reading “What is Branding?”
The various social media platforms can be exceptional tools for marketing, this includes the blog. Maintaining a business blog can yield many different benefits for the business if it is handled correctly. Blogging can keep the website from going stale as well as provide a platform to interact with consumers. Content creation is one of the main components of blogging and it must be done regularly in order to have an impact on a search engine optimization campaign. Blogging can be used in conjunction with a website, or it can be maintained off site. Either way, maintaining a blog can help establish the company name across the internet. A business blog can provide a small business a chance to share their expertise in their own niche or industry.
Producing High Quality Content
One of the most important aspects of blogging is that the company gets to produce their own voice. It can be an essential part of developing trust between the business and the client. However, it is very important to note that the content on a blog needs to be high quality and informative. One way to develop this is to make the blog into an education center in order to answer all the questions that your clients may have about your products or services. Although blogging is a marketing tactic, the language should be more informative rather than sales pitchy. Maintain an archive so that readers have plenty more articles to look at for examples and always give a call to action by inviting the readers to learn more. These strategies will help keep them engaged with the site, the blog and ultimately the business. Continue reading “Blogging for Business”
There are many different strategies that make up a successful SEO campaign, and blogging is just one of them. A blog offers a platform which can be used to write on virtually any topic. There are about as many different varieties as any one person can imagine. A blog can offer an effective way to increase site traffic as well as providing a better user experience for visitors. The benefits of maintaining a blog by far outweigh the work that goes into it; and there are many benefits.
Connecting with Consumers
Even though there are a lot of blogs that are written about life from a personal perspective, a blog can be a beneficial tool for the business person. It can offer a great way to connect with consumers who are interested in your product or services. Not only can you provide much in depth information about your products, you can receive valuable feedback from consumers which can help you rethink many of your business techniques. Another benefit is that of improved customer service. Many times consumers will look through your website looking for answers to their own questions. By blogging on the main issues and posting them on the main company website consumers will be able to quickly find the information they need which can help reduce the number of calls and emails made to the support center. When blogging is done correctly it can be a tool used for increasing the number of new clients as well. Continue reading “Do I Need a Blog?”
Keywords are an essential part of search engine optimization but it is very important to know how to use them effectively. One of the responsibilities of the SEO specialist is to conduct comprehensive research to determine which relevant keywords they should use for web marketing campaigns. Once the keywords are revealed they will be used in a wide variety of marketing strategies including content, blogs, ads, titles, and other forms of marketing media. Keywords can be a critical part of obtaining a high ranking in the search engine result pages. Each SEO campaign must start with extensive keyword search along with analysis to identify the most relevant and effective keywords to be incorporated into the campaign. During this research, the SEO professional will find two types of keywords: short tail keywords and long tail keywords. Each of these plays a different role and can have a major impact on an SEO campaign. Continue reading “What is a Short Tail Keyword?”
In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce. Continue reading “What is a Long Tail Keyword?”
There are online businesses and offline businesses. Operating an offline business, or a brick and mortar business does not indicate that a web presence is not needful. Actually, in today’s competitive market, it is necessary to have a website as well as a web marketing campaign in order to succeed. The average customer will go to the internet first when looking for a business in their area whether it is a restaurant, contractor, professional or a supply store. If we think about it, for the brick and mortar customers are going to be coming from their own backyard. For this reason, it is imperative that businesses have a local marketing campaign. There are several ways to market a local business using online resources. Here are a few tips for building a successful local marketing campaign.
Local Search Platforms
Make sure that you claim your business in the local directories provided by the search engines. Google+ is the biggest local search platform, but it is well worth it to register with Bing Local as well as Yahoo! Local Listings. This is a strategy that can drive business your way. Everything that is listed with Google+ and Google My Business is indexed by the crawlers through Google search engines. Make sure that these pages contain correct information. It is important to claim local pages in the search engines and then build a good listing. The search engines will help to guide you through the verification processes. Continue reading “Tips for Marketing a Local Business”