Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements). While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions. This where content marketing is for contractors is making a huge impact. As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations. Here are some of the key benefits of content marketing for today’s successful contractors.
Today, consumers are less responsive to the tried-and-true methods of traditional marketing. Instead they are demanding more value from businesses prior to agreeing to a sale. Now customers take a comparative approach to research and increasingly they rely on the internet to make important, well-informed decisions on the products and services they use in their personal and business lives. This includes searching for local contractors for their next residential or commercial projects. From bathroom and kitchen renovations to entire additions on a home or office, savvy customers are going to the internet for solutions they need to get their projects started. Customers who are searching for their next contractor will look for information online that helps them make good decisions. From engaging blog posts, to helpful how-to articles, to insightful social media posts and monthly newsletters, good content matters to them.
Online content marketing is an important strategy for contractors to incorporate in their current marketing plans. Here are some of the top benefits of content marketing for contractors:
Establishing a formal content marketing plan is the key to yielding the most results. Many companies have erroneously believed that posting sporadic content online will immediately garner them the sales. This is false logic. A sound content marketing strategy, just like a traditional marketing plan, will take some time and effort, however this is an investment that can help a contractor boost their online presence and increase the number of contracts they land. Here is a simple guide to get contractors started on their content marketing strategy today:
To learn more about content marketing for contractors contact a team of content marketing specialists today who can help to create a successful marketing strategy that produces results.