Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such […]

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 Content Marketing for Contractors

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

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 Content Marketing for Lawyers

All businesses require content.  This includes lawyers who must attract new clients to grow their firms.  While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online.  Online content that grabs the attention of prospective clients and […]

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 Content Marketing for Doctors

Content marketing is important for all businesses including doctor’s offices and specialty medical practices.  Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients.  Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long.  […]

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 Top 8 Tips For A Successful Website

According to an estimate, there are as many as 1 billion websites, and each minute 70 new domains are registered, and more than 500 websites are created. In this age, where we have such a large plethora of websites, how will you ensure that your website has a successful future? Because of the supremacy of […]

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 Difference Between a Facebook Business Page and a Personal Facebook Profile

Up until a few years ago, if you had a business online you could actually use a personal Facebook profile as your business page.  In 2012 though, Facebook made it known that they would be cracking down on these types of people and instead gave them the option to create a fan page i.e.; Facebook […]

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 Everything you thought you knew about Google Ads

When Google launched its AdWords in 2000, site text ads were only shown above and to the side of Google’s search bar results. While the ads on the side have been taken away, ed those text ads are still accessible. There are now several different types of ads available for companies of all industries and […]

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 How to Attract VC Funding To a Startup

This guest post was written by Efraim Landa Efraim Landa is the founder of Effi Enterprises, a VC firm that funds medical start ups all over the world. You have to have money to make money, right? Not exactly. In fact, millions of people who’ve started their own businesses, many of them extremely successful have […]

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