Whether you are talking digital marketing or traditional marketing there is a basic concept that should shape marketing efforts. This concept is basically that you go where your audience can see you. For instance, if you are selling something like custom hunting bows you are not likely to advertise in Vogue magazine. Even the novice can recognize that the audience you want to reach with information about bows is not likely to purchase a Vogue magazine; or definitely would not be looking for information about a bow in Vogue or Good Housekeeping. A marketing platform is selected based on the primary audience it entertains in traditional marketing, and likewise the process for choosing social media platforms and online channels should be focused on where the target audience is likely to spend their time online. While Facebook is the largest social platform, sheer number of users is not necessarily an indication that any marketing efforts would be successful. A business is much more likely to convert on sites where the audience is more engaged with the brand. Instead of focusing solely on the size of the community, it is important to consider the demographics of the users of an online platform and target the communities where conversions are most likely to occur.
Geo-targeting is continuously gaining in importance, especially for the small business. Once a business website is set up and published online it is seen by people all around the world. But for those who run local businesses, local traffic is really what is of the utmost importance. It is certainly necessary to have a website for a small business today. It’s the first place someone goes when they are looking for any type of service, especially a local business that can offer the service or product that they need. When a search is entered by someone needing local services they want to know some specifics like where you are located, the hours of business and the types of services that the business has to offer. Some of the most recent stats indicate that the bulk of consumer spending happens within just a few miles of their residence. This is what makes geo-targeting so important for today’s businesses.
Keeping up with all the trends in SEO best practices can be difficult. It can seem like change is the only thing that remains constant in the online world. We know that the search engines are updating their algorithms for search rankings constantly. This just makes the SEO specialist need to stay up on the most current changes in order to maintain SEO best practices. It also offers protection from getting those dreaded penalties. Content is one of the areas that has been a top for several years. We know that there have been many changes in the way that the search engine looks at content and how it measures in the algorithms. There was a day when content, any content was good. But some of the most current trends in the ways the search engines look at content has some scratching their heads. It’s not okay to just put up content for the sake of having content on a site. It needs to meet certain criteria. Content has a distinct purpose and it’s not so the search spiders can “read” it. Content must be high quality and written for the human readers not computers.
There are many different types of strategies that are used in an effective SEO campaign. These might include things like content creation, on page and off page optimization, Metatag data, social chatter and also backlinks. It’s common knowledge that search engines like Google are always making changes to the algorithms that they use to rank sites. Of late, there has been a lot of talk about backlinks. Gathering backlinks used to be a great white hat SEO tool and the more a site could obtain, the better its ranking. But people farmed and purchased backlinks just for the sake of getting backlinks. In many (maybe most) cases, the backlinks had no relevancy with the content or the site they were linked to. Google updates have been made in an attempt to clean it up. Gathering backlinks for the sake of having a large number of other sites linked to a site is now considered a black hat practice. Humans frown on it, and Google will penalize a site that is guilty of it. But this does not mean that backlinks have no value whatsoever, especially when it comes to SEO. It’s just important to know which ones really count and why.
It can be very easy for the SEO company to become short sited in the use of social media. The online social world has been overshadowed by some of the giants like Facebook, Twitter and LinkedIn. These of course all have a place in a social media marketing campaign but just because they are leading social sites does not mean that they are the best to use for an SEO campaign. There are also numerous lesser known social media platforms that can be used by in an SEO campaign. Although they are not as well known as some of the giants they can be very useful tools for businesses. Here are a few not-as-well-known social platforms that are worth taking a look at for today’s cutting edge business.
Over the last few years consumers have become increasingly secure about shopping through online resources. As they have become safer, there are more online purchases occurring than ever before. This offers the ecommerce site an opportunity to be taken advantage of, as long as they know how to stay competitive. This is of course the catch since ecommerce has become more difficult. Google acts like they want to be the only affiliate on the internet and with Amazon being the giant it is, it can be difficult to get notice as a valid alternative. Search engines also tend to remove commercial sites from their results and replace them with their own sets of ads or shopping programs. Search engines also tend to lean toward ranking results for content but not so much for products. There are several strategies and SEO best practices that can help improve an ecommerce site’s ranking in SERPs.
It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.
No one but the SEO company understands how rapidly the world of search is changing. There are even some who are trying to say that SEO is dead and done. But this is simply not true. The most recent changes to Google have left many scratching their heads as to how SEO best practices will look in the future. We know the face of SEO is changing, but what can we expect in 2014? Perhaps we can answer this question by looking at some of the most recent Google updates. Here are some of the emerging SEO trends that we see for the coming year.
There are many people who really just don’t get search engine optimization (SEO). If they are not following SEO best practices on a regular basis, it is easy for them to think that it is as easy as creating a site, fill it with content, and then build links from as many places as possible. And in reality, that actually works – sometimes. But as a general rule, the reality is that SEO is a craft, or a unique practice. It can be very easily misunderstood and equally as difficult to hire an SEO specialist who thinks past the simplicity to the more complex issues we face.
Is SEO a Science?
There are some solid definitions of science which includes:
Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.