SEO is an Art

SEO is an ever changing world there’s no doubt. There was a time a few years ago when the SEO specialist worked diligently to figure out the “secret formula” for getting sites to rank high in the SERPs. For a long time SEO best practices were built around finding the right keyword density, building links from high ranking sites, image optimization, etc. But that was when SEO was considered a science and all the boxes in the forms just needed to be filled out. Today, SEO has made a shift from this type of pseudo-science to being more of an art form. It’s no longer a formulaic endeavor with well defined steps to follow. You cannot “do SEO” one time and then walk away and realize success. It takes a multitude of ongoing tactics, skills and strategies to get a site to rank. Continue reading “SEO is an Art”

Does SEO Still Work in 2017?

Does SEO Still Work in 2017Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary to ensure their brand stands out from the rest.  This is where search engine optimization comes into play.  SEO is the process of optimizing a website with the latest best practices to achieve results; such best practices include things like keyword optimization, web design, quality content, link building and much more.  Read on to learn more about SEO and how it can be leveraged when performing social media marketing for professionals. Continue reading “Does SEO Still Work in 2017?”

SEO Today

SEO Rank
SEO elements

We are all aware that the only thing about SEO that is constant is that it is continuously changing. This is due to the fact that Google and the other major search engines are always changing and tweaking the search algorithm in an attempt to improve search results for users. Of course this means that updates like Panda, Penguin and Hummingbird have the SEO specialists running to keep up. But for those who observe SEO best practices there is still a lot of consistency with maybe a few tactical changes here and there. SEO practices that worked before the release of the Hummingbird update still work. That means that we should all continue pursuing strong strategies like:

  • Creating engaging and original content
  • Legitimate and relevant backlinks that are earned and not purchased
  • Using keywords to enhance content without overdoing it

The biggest change we may notice is the way that Google uses the new algorithm to interpret and deliver search results. Continue reading “SEO Today”

SEO Trends for Fall 2014

Talk about a needle in a haystack! There are literally billions of pages on the internet, and if your website’s content is deemed irrelevant by search engines, it’ll be as lost as a skipper on a 3-hour tour. That’s where SEO comes in. Search engine optimization is one of the most important tools you have of getting your website’s page ranking as high up on search engines as possible. And if you’re not keeping up with the latest SEO trends, you might as well close up shop. Some trends from last year are still going strong this year, and SEO experts are still recommending them to boost page views. Here are some of the hottest SEO trends and predictions for fall 2014. Continue reading “SEO Trends for Fall 2014”

How Does Defensive SEO Work?

Defend Against Negative SEO
Defend Against Negative SEO

Over the last two or three years the entire SEO world has gone through what most would call a major transformation. This has caused digital marketing experts and SEO specialists to have to rethink and change a variety of strategies. It is true that it is now more difficult to rank high in the SERPs than what it used to be. Many think that many of the negative SEO campaigns that have begun emerging are a result of black hat SEO tactics that no longer work. Negative SEO campaigns attack competitor’s sites and cause damage to their site ranking and in many cases can cause a site to fall off the first few pages of the SERPs altogether. The good news is that there are some strategies that can help you prevent the negative effects of such an attack, and there are ways to protect your site from coming under attack in the first place. Continue reading “How Does Defensive SEO Work?”

How to Predict Results from SEO

Successful SEO
Successful SEO

Search Engine Optimization (SEO) employs a wide variety of strategies that are designed to improve a site’s ranking in the Search Engine Result Pages (SERPs). Over the years,  there has been a lot of manipulation of search results and the search engines have responded by upgrading their algorithms. These updates are designed to penalize those who abuse the system and use black hat or spammy methods to obtain a higher ranking in the SERPs. Some strategies like buying links, cloaking and keyword stuffing were commonplace and in many cases did help improve a site’s ranking. But these types of practices are considered black hat now and can get a site penalized so badly that they fall off the result pages altogether. By using SEO best practices and ethical strategies a site can obtain a ranking near the top of the SERPs. But since it’s not an exact science, is there any way to predict the results? Continue reading “How to Predict Results from SEO”

How Does Search Work?

The internet … could it be more wonderful? You may or may not be old enough to remember, but it wasn’t that long ago that, if you needed to perform research, you had to schlep to a library, look through something called a card catalogue, pick out a bunch of books that might contain some of the information you’re looking for, and subsequently hunt through the library to find those books’ reference numbers. Then, if you were lucky, the books you needed weren’t checked out, or sitting on the librarian’s desk waiting to be returned to their rightful places, and you could start reading … and reading … and reading. Thank goodness we don’t have to go through all that today! Billions of users worldwide search the internet for information every day. Most people go to a search engine such as Google or Yahoo, type in a topic or a few key words, and hit enter. Then, when the pages of data appear, they click on the ones that interest them. But how many users actually know how searching the internet works? Continue reading “How Does Search Work?”

Top Photo Sharing Websites

There can be many advantages to using a photo sharing website and they are becoming more and more popular. It does not take very long to upload all your pictures, and in most cases, the sites are free to use. There are usually some additional paid features like extra storage space, higher image resolution or ad-free pages that can be purchased. The sites are generally set up to be very easy to use and it allows users to share their photos with distant friends and family members. In days gone by, people collected printed photos in photo albums in order to be able to share them with friends and family but that is not very convenient. By using a photo sharing site once the photos are uploaded they can be shared around the world in a matter of seconds. Another great advantage associated with using photo sharing sites is that you have all of your photos in one place. This is much more convenient than storing them on multiple computers or devices. The photos do not have to be transferred to another device if one should crash or be replaced with a newer model. Photos are all together in one location and easily accessed. Continue reading “Top Photo Sharing Websites”

Backlinks and SEO

Backlinks
Backlinks

There are many different types of strategies that are used in an effective SEO campaign. These might include things like content creation, on page and off page optimization, Metatag data, social chatter and also backlinks. It’s common knowledge that search engines like Google are always making changes to the algorithms that they use to rank sites. Of late, there has been a lot of talk about backlinks. Gathering backlinks used to be a great white hat SEO tool and the more a site could obtain, the better its ranking. But people farmed and purchased backlinks just for the sake of getting backlinks. In many (maybe most) cases, the backlinks had no relevancy with the content or the site they were linked to. Google updates have been made in an attempt to clean it up. Gathering backlinks for the sake of having a large number of other sites linked to a site is now considered a black hat practice. Humans frown on it, and Google will penalize a site that is guilty of it. But this does not mean that backlinks have no value whatsoever, especially when it comes to SEO. It’s just important to know which ones really count and why. Continue reading “Backlinks and SEO”