SEO is an Art

SEO is an ever changing world there’s no doubt. There was a time a few years ago when the SEO specialist worked diligently to figure out the “secret formula” for getting sites to rank high in the SERPs. For a long time SEO best practices were built around finding the right keyword density, building links from high ranking sites, image optimization, etc. But that was when SEO was considered a science and all the boxes in the forms just needed to be filled out. Today, SEO has made a shift from this type of pseudo-science to being more of an art form. It’s no longer a formulaic endeavor with well defined steps to follow. You cannot “do SEO” one time and then walk away and realize success. It takes a multitude of ongoing tactics, skills and strategies to get a site to rank. Continue reading “SEO is an Art”

Backlinks and SEO

Backlinks
Backlinks

There are many different types of strategies that are used in an effective SEO campaign. These might include things like content creation, on page and off page optimization, Metatag data, social chatter and also backlinks. It’s common knowledge that search engines like Google are always making changes to the algorithms that they use to rank sites. Of late, there has been a lot of talk about backlinks. Gathering backlinks used to be a great white hat SEO tool and the more a site could obtain, the better its ranking. But people farmed and purchased backlinks just for the sake of getting backlinks. In many (maybe most) cases, the backlinks had no relevancy with the content or the site they were linked to. Google updates have been made in an attempt to clean it up. Gathering backlinks for the sake of having a large number of other sites linked to a site is now considered a black hat practice. Humans frown on it, and Google will penalize a site that is guilty of it. But this does not mean that backlinks have no value whatsoever, especially when it comes to SEO. It’s just important to know which ones really count and why. Continue reading “Backlinks and SEO”

How to Promote a New Blog

When starting a new blog, there are many things you can do to promote your voice to the world. You must first find yourself a great idea, do all your research, and start the writing process. Make sure that you have a good digital marketing strategy, a market where people are spending money, and create your niche. Here are some tips on what to do after you have created the next best blog to advertise it to the world.

Multiple Personalities

A blogger must utilize many traits to do all the required work of posting a blog and advertising. As a blogger, you must have good ideas, be good at design, be able to write well, and, finally, be able to execute your plan flawlessly. Once you have your blog ready and you want to publish your first post and before you actually publish your article, try to think of as many ways as you can to advertise the blog to find the most views. Continue reading “How to Promote a New Blog”