How to Use Videos to Build a Brand

Video Online Marketing
Video Online Marketing Cloud

Video marketing has been around for a long time and is not really a new concept at all. But the online world is starting to indicate that videos are no longer simply a nice feature to add, but they are becoming a must-have for today’s business. There are many reasons that it is a good idea to invest the time and effort into making videos to build your brand. People’s attention spans seem to be decreasing and videos are a very effective means of getting viewer’s attention. Site visitors who view videos stay about two minutes longer on the site and are over 50% more likely to make a purchase on the site. Online statistics indicate that over 75% of internet users watch a video at least once a week and over 50% watch at least one video every single day. About 90% of the information which is transmitted to the brain is visual and the brain processes visual information 60, 1000 times faster than it processes text. Visitors are much more likely to remember what they saw over what they read. These are some very good reasons to incorporate the use of video into your marketing and branding campaign. Continue reading “How to Use Videos to Build a Brand”

SEO Best Practices for Ecommerce Websites

Over the last few years consumers have become increasingly secure about shopping through online resources. As they have become safer, there are more online purchases occurring than ever before. This offers the ecommerce site an opportunity to be taken advantage of, as long as they know how to stay competitive. This is of course the catch since ecommerce has become more difficult. Google acts like they want to be the only affiliate on the internet and with Amazon being the giant it is, it can be difficult to get notice as a valid alternative. Search engines also tend to remove commercial sites from their results and replace them with their own sets of ads or shopping programs. Search engines also tend to lean toward ranking results for content but not so much for products. There are several strategies and SEO best practices that can help improve an ecommerce site’s ranking in SERPs. Continue reading “SEO Best Practices for Ecommerce Websites”