Posts tagged best SEO

What is Cloaking?

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Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it. (more…)

Why do SEO Campaigns Fail?

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It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.
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SEO is a Science

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There are many people who really just don’t get search engine optimization (SEO). If they are not following SEO best practices on a regular basis, look it is easy for them to think that it is as easy as creating a site, doctor fill it with content, advice and then build links from as many places as possible. And in reality, that actually works – sometimes. But as a general rule, the reality is that SEO is a craft, or a unique practice. It can be very easily misunderstood and equally as difficult to hire an SEO specialist who thinks past the simplicity to the more complex issues we face.

Is SEO a Science?

There are some solid definitions of science which includes: (more…)

How to Optimize a WordPress Blog

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Now that you have started your blog in the WordPress platform, help there are many things you can do to optimize it. There are over 50 million WordPress blogs hosted on the WordPress website. This makes getting your blog noticed a chore. By using some SEO tactics, ampoule you can create a blog that is optimized for Google searches and packed full of important relevant content that people will want to read.

Optimization Efforts

You can hire an SEO consultant, prostate but this article is meant to show you how to optimize your WordPress blog without any help. Fresh and engaging content is what builds a loyal following and attracts backlinks. You can even tweak the content you have to get a better search engine ranking. Here are 7 key areas of SEO that, while do not do much alone, together can optimize your blog. (more…)

The Basic Digital Marketing Strategy

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Digital Marketing strategy

Digital Marketing

Today’s digital landscape can be a scary place for marketing professionals who have not kept up with the latest trends in technology.  Over the last few years, cialis digital marketing has continued to evolve and social media along with mobile use has become more mainstream. With research showing that more buyers conduct online research prior to making a purchase, clinic it has become crucial for businesses to engage and invest in digital marketing campaigns. Developing a digital marketing strategy can be broken into several key steps. It is well worth the time it takes to develop a strategy as it will provide a blueprint that will drive traffic, purchase leads, and sales. (more…)

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