Whether you are talking digital marketing or traditional marketing there is a basic concept that should shape marketing efforts. This concept is basically that you go where your audience can see you. For instance, if you are selling something like custom hunting bows you are not likely to advertise in Vogue magazine. Even the novice can recognize that the audience you want to reach with information about bows is not likely to purchase a Vogue magazine; or definitely would not be looking for information about a bow in Vogue or Good Housekeeping. A marketing platform is selected based on the primary audience it entertains in traditional marketing, and likewise the process for choosing social media platforms and online channels should be focused on where the target audience is likely to spend their time online. While Facebook is the largest social platform, sheer number of users is not necessarily an indication that any marketing efforts would be successful. A business is much more likely to convert on sites where the audience is more engaged with the brand. Instead of focusing solely on the size of the community, it is important to consider the demographics of the users of an online platform and target the communities where conversions are most likely to occur. Continue reading “Branding Tips and Trends”
When creating content for a blog, the blogger’s niche is where they fit best and have the most knowledge. When you start out, finding what you want to write about can be intimidating. You have to find what subject you want to focus on the most. As a blogger, you will want to stay inside the parameters of your niche when at all possible. Readers of your blog will soon come to expect a certain type of blog from you. Here are some tips about figuring out what your niche is and how to stay consistent.
Types of Bloggers
Here are a few different blog niches that you can review and hopefully you get the idea of what is going on here. They all work hard to stick to their topics and discuss information inside their niches. There are beauty bloggers that focuses on cosmetic products and tips and tricks when it comes to keeping yourself looking young and beautiful. There are book bloggers that stick to the topic of classic and new books. There is a huge spot for food and recipe bloggers on the internet. They share with their readers all about the dishes that they make and the directions of how to prepare them. Health and fitness bloggers, Craft/DIY bloggers, and fashion bloggers are also in high demand. They all blog about their respective areas of expertise.
Continue reading “How to Find Your Niche”