Posts tagged business planning

Attract VC Funding

How to Attract VC Funding To a Startup

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Attract VC Funding
This guest post was written by Efraim Landa

Efraim Landa is the founder of Effi Enterprises, a VC firm that funds medical start ups all over the world.

You have to have money to make money, right? Not exactly. In fact, millions of people who’ve started their own businesses, many of them extremely successful have started their own businesses without a penny to their names. In some cases, all it takes is a good idea that an investor believes in to get a startup off the ground. In other cases, having a product or even just a prototype will get an investor interested enough to put their capital on the line. And when that VC funding comes in, it’s the start of a whole new business and a whole new life for many involved. If you’re lucky enough to be born into money, well, you’re already more than halfway to success. But if you’re like many others, you don’t have the cash for that startup, let alone the ability to risk it. After all, you can’t risk what you don’t have. And that’s where VC funding comes in. Venture capital is a means of obtaining substantial amounts of cash that you can use for that startup. After a solid business idea and/or product and the know-how and courage, venture capital is an important and viable means of funding your dreams. (more…)

Creating a Brand

What is Branding?

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Creating a Brand

Brand Stamp

Before children can read a single word, patient they know that there is food nearby when they see the golden arches. This is an excellent example of successful branding. It may be a jingle, viagra 40mg a logo or a slogan that makes an individual think of a particular company; but branding is all about building that type of association between consumer and business.
What is Branding?

A brand offers consumers an image or idea about a certain product so that they can associate it with the company. Branding can take many different forms but in general it is marketing an idea or image that makes the consumer identify it with a product or service. What do you think about when you see the golden arches? It is likely a Big Mac. Branding is about building brand recognition, building a good business reputation. It is a very important aspect of web marketing as it helps to develop a company’s reputation such that there is more revenue. To the business person, successful marketing means when an individual sees their brand anywhere they immediately identify it with the company. It is not so much about just getting potential consumers to see the company, but more about getting them to see the company as a solution to their problem. (more…)

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