Posts tagged Content marketing

Create a Content Marketing Strategy

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Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way. (more…)

What is Content Marketing?

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Are you content with your content? No? Shame on you! Content marketing has become quite possibly the most important promotional tool in the modern business world. If you aren’t doing it, then you aren’t doing business. And if you are, but your content isn’t what it should be, then neither are your profits. Promoting your business via content marketing is taking over just about every industry nationwide and globally, and its importance is only getting stronger. The big guys are doing it, and so should you. As an SEO strategy, it can help you get your website to the top of the page rankings, and it can drive more customers into your store. Good content … really good, relevant stuff … is what drives customers to your brand. It can grow a customer base like nobody’s business. But content marketing is your business … and you know why? Because your competitors are using it to gain an edge over you. So, what exactly is content marketing? And why should you use it to promote your business? (more…)

SEO Trends for Fall 2014

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Talk about a needle in a haystack! There are literally billions of pages on the internet, and if your website’s content is deemed irrelevant by search engines, it’ll be as lost as a skipper on a 3-hour tour. That’s where SEO comes in. Search engine optimization is one of the most important tools you have of getting your website’s page ranking as high up on search engines as possible. And if you’re not keeping up with the latest SEO trends, you might as well close up shop. Some trends from last year are still going strong this year, and SEO experts are still recommending them to boost page views. Here are some of the hottest SEO trends and predictions for fall 2014. (more…)

Social Media Strategy

Elements of Digital Marketing

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Social Media Strategy

Social Media and Digital Marketing

Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, remedy contractor, medical other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign.

Importance of the Web Site to a Digital Marketing Strategy

While the official web site of the business cannot be the totality of the marketing plan, it is an essential part of it. The web site is generally the main target that consumers need to be pointed at. A well designed web site which is search engine optimized is very necessary. For many businesses it will contain the products or services they are offering to their clientele as well as contact information. It is the center of the digital marketing campaign as the goal is to direct traffic from other web 2.0 locations back to the web site. The web site should contain all the business information including products and services, your value to the consumer; or what you can do for them or what kind of solution you can provide. (more…)

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