What is Content Marketing?

Are you content with your content? No? Shame on you! Content marketing has become quite possibly the most important promotional tool in the modern business world. If you aren’t doing it, then you aren’t doing business. And if you are, but your content isn’t what it should be, then neither are your profits. Promoting your […]

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 What is the Difference between Digital Marketing and SEO?

Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search […]

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 How Does Digital Marketing Work?

What is Digital Marketing? Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products […]

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 The Basic Digital Marketing Strategy

Today’s digital landscape can be a scary place for those who have not kept up with the latest trends in technology.  Over the last few years, digital marketing has continued to evolve and social media along with mobile use has become more mainstream. With research showing that more buyers conduct online research prior to making […]

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