How to Leverage Social Media to Promote Your Business

Social Media to Promote Your BusinessSocial media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses who are searching for new customers and who want to expand their online reach.  In this manner, social media marketing for professionals is one of the top ways in which businesses can experience exponential growth while promoting themselves through the internet.
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How to Promote a Lawyer

How to Promote a LawyerToday’s top lawyers are leveraging the internet in various ways as they promote their firms, make better connections with the public, and attempt to attract more qualified leads who have the potential to become future clients.  This is because as the internet continues to evolve, it opens up many digital avenues that provide savvy lawyers with a means of establishing their online presence in a way that is meaningful to those who are searching for a new lawyer.  Read on to see how today’s top law firms are using the internet to improve the number of new clients they attract into their firms.  These are some of the top ways on how to promote a lawyer through digital marketing strategies.
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How to Promote a Doctor

How to Promote a Doctor Digital MarketingA doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a timely solution for those doctors who are seeking a steady stream of appointments from patients.  This is because a digital approach meets prospective patients where they are—they are on the internet, searching for doctors and information regarding their specific medical conditions.  Read on to learn more about how a doctor can strategically promote themselves online. Continue reading “How to Promote a Doctor”

Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision.  They are finding this value through social media.  Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with.  Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today. Continue reading “Social Media Marketing for Contractors”

Most Social Media Mistakes and Other Things That Cause Content to Fail

Social Media Mistakes

When it comes to anything on the internet as a business, you tend to make mistakes before you learn the correct way of doing things and that’s okay.  But, wouldn’t it be nice to be aware of the mistakes and to keep from doing them right off the bat?  Sure it would!  That’s why we have compiled this post.  It’s dedicated to users such as yourself that don’t want to go through trial and error.  Instead, they want to get right down to the nitty gritty and do it right the first time.  Below, you will find an array of social media mistakes that people tend to make.  These mistakes are geared towards different social sites, not just one like Facebook or Twitter. Continue reading “Most Social Media Mistakes and Other Things That Cause Content to Fail”

Simple Tricks and Hacks to Promote a Facebook Fan Page

Getting people to visit your Facebook Fan page may be proving to be one of the most difficult things you have to do.  Don’t worry, we all go through this. Trying to find new and outlandish ways to get people to your page is something that every single brand goes through unless you are someone like Arhaus or Nike (unfortunately!).  Thankfully, there are some things you can do to promote your page off-site.  Off-site versus onsite is very different.  Choosing onsite promotion is easy because you can choose the suggest to friends option, you can buy likes to your page via the Facebook self-serving ads program and you can hold contests to get people to like the page.  Off site is a little more difficult, but can be more rewarding if you do it right.  If all else fails and you have tried everything, do yourself a favor and hire a top SEO form to help you figure out ways to promote the page and essentially get more views, more likes and more engagement.  Before you do all that though, check out the options below to make sure you covered all of your bases. Continue reading “Simple Tricks and Hacks to Promote a Facebook Fan Page”

How to Get More on-Page and Off-Page Fan Page Likes

Fan Page LikesBuilding a Facebook fan page is super easy.  However, getting fans to it is the difficult part.  If you have a fan page, likes are everything.  And the important thing is that they are quality likes.  Anyone can go out and buy fans – but any good NJ SEO company will advise against this.  Buying fans is easy – you pay and they send likes.  However, in most cases, actually all cases that I am aware of, these are not real likes.  Instead, they are bots or fake profiles.  Most people want likes because it’s a great way to get people to engage in posts (comment, post, like, etc.) but I can guarantee you that buying likes will not get you any of these things, which is sort of defeating the purpose of likes anyway.  If you are looking for a few ways to gain likes, and some things you shouldn’t do, continue to read the article below for some SEO tips and tricks. Continue reading “How to Get More on-Page and Off-Page Fan Page Likes”

Ways to Use Hashtags to Promote Your Content

HashtagsIt used to be when people talked about Hashtags, they were automatically talking about something like Twitter.  But, these days, you can use hashtags on a variety of platforms including Facebook, WhoSay, Instagram, Pinterest and more.  If you don’t know a lot about the hashtag, maybe it’s time to get a history lesson!  The hashtag, which was actually not always a “thing”, was accidentally created by Chris Messina.  Chris is an employee at Google now, but before all that in 2007 he was just a regular SEO guy.  He played around with the idea on twitter that groups could separate themselves from everyone else, by simply using the Hashtag.  At first, it was sort of a joke, but afterward, more and more people started using it and even sites like Twitter and Facebook started utilizing it inside their code on their platforms.  Now, using a hashtag is an everyday thing that millions of artists, organizations, businesses and regular people do every single day.  If you haven’t started using a hashtag, maybe it’s a good idea to start.  But, before making a decision on that you need to know what they are, how they work and more importantly – how to use them correctly.  Below you will find out about this and much more in the world of Hash Tagging. Continue reading “Ways to Use Hashtags to Promote Your Content”

Simple Tricks to Increase Engagement With Online Content

Increase EngagementOne of the most important aspects of any platform is to get people to engage in your content.  I think most of us already know that likes on a Fan page, readers to a blog, or viewers to a video is great.  But, to actually get people to comment and like posts on Facebook, comment on a blog and ask questions, and reply to your videos is a whole other ball game.  Engagement is considered the Holy Grail of content because it’s great to have, but sometimes hard to get.  Below, we will be discussing an array of ways to get your readers, fans, viewers, etc. to engage in your content a little more.  Note:  This is an article about more than just blogs, just fan page posts or just videos, it’s about various platforms. Continue reading “Simple Tricks to Increase Engagement With Online Content”

Paid Search and Inbound Marketing

Inbound Marketing

Inbound marketing is one of the most important things these days when it comes to having a business or a website online.  People are much smarter in 2015; they know what they want,they know that they should research the product or business or service and they know that buying something is less about impulse buying and more about finding the best option for their needs.  While SEO on your website IS important and always will be, inbound marketing – i.e. marketing off of your website, is also going to be an important option for every business owner out there.  If you have not considered something like PPC or pay per click for your website or business yet, perhaps its time to start thinking about it more.  PPC is a great option for inbound marketing and here are a few reasons why: Continue reading “Paid Search and Inbound Marketing”