How to Use Videos to Build a Brand

Video Online Marketing
Video Online Marketing Cloud

Video marketing has been around for a long time and is not really a new concept at all. But the online world is starting to indicate that videos are no longer simply a nice feature to add, but they are becoming a must-have for today’s business. There are many reasons that it is a good idea to invest the time and effort into making videos to build your brand. People’s attention spans seem to be decreasing and videos are a very effective means of getting viewer’s attention. Site visitors who view videos stay about two minutes longer on the site and are over 50% more likely to make a purchase on the site. Online statistics indicate that over 75% of internet users watch a video at least once a week and over 50% watch at least one video every single day. About 90% of the information which is transmitted to the brain is visual and the brain processes visual information 60, 1000 times faster than it processes text. Visitors are much more likely to remember what they saw over what they read. These are some very good reasons to incorporate the use of video into your marketing and branding campaign. Continue reading “How to Use Videos to Build a Brand”