How Does Defensive SEO Work?

Over the last two or three years the entire SEO world has gone through what most would call a major transformation. This has caused digital marketing experts and SEO specialists to have to rethink and change a variety of strategies. It is true that it is now more difficult to rank high in the SERPs […]

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 What is Negative SEO?

One of the latest difficulties that SEO experts and webmasters have to face is negative SEO. A negative SEO campaign is when another person performs actions which are intended to hurt a competitor’s ranking in the SERPs. There are several different ways that competitors attack a site and try to inflict malicious damage, stuff some […]

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