SEO has become one of the most important aspects of a successful online business. The traffic that can be generated through this optimization process can have a huge impact on your products sales. You must, however, choose the correct Google keyword phrases to make your website highly visible to a search engine. Here is some information about how you can pick the best key phrases that will get you to the top of the Google’s organic search result.
Choosing the right keyword is a balance between how many people are searching for a keyword, and the competition there is for that keyword. The best digital marketing strategy, when it comes to keyword selection is using keyword selector tools to help you see exactly how many people are searching the Internet for given terms, and how many websites are fighting for the those top positions. Continue reading “How to Choose Good Keywords”
Successful inbound marketing requires a lot of optimized content, and content is not just written words. Videos are one type of content and YouTube is certainly the most popular site for watching them. It just makes good sense to take advantage of YouTube since it is just behind Google when it comes to the sizes of search engines. But YouTube also has a huge impact across social networking sites. In just one day people watch about 500 years’ worth of videos via Facebook; and over 700 videos are shared on Twitter every minute. These large numbers simply demonstrate what an enormous reach videos have. Videos can be useful for boosting a company’s discoverability as well as help to encourage consumer engagement. This is where SEO strategies come is since it is imperative that people are able to find the videos that you put online. There are several strategies for optimizing YouTube videos for SERPs. Continue reading “How to Use YouTube for SEO”