Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Tag: SEO and content writing

Rules for Guest Posting

It is very likely that content will always be king; the web revolves around content. However, just producing any old content is not going to cut it in today’s competitive world. SEO and conten are connected since it takes SEO best practices to get content seen; and it takes quality content to enhance an SEO campaign. With all the changes that go on with search engine algorithms one requirement that does not change is the need for high quality content. Blogs are one of the most effective platforms for posting high quality content, and part of hosting a blog is obtaining guest posts from contributors who are relevant to the niche. As an established industry expert contributing guest posts to blogs that are industry related can be a great strategy to get you noticed. There are a lot of popular blogs which get inundated with requests offering guest posts every day. No matter which end of the equation you find yourself on, it is very important to know the attributes of a high quality guest post and what one should contain. Here are a few tips about guest posts to help explain the features of a great guest post.

How Write Website Content for Humans Not Search Engines

Keeping up with all the trends in SEO best practices can be difficult. It can seem like change is the only thing that remains constant in the online world. We know that the search engines are updating their algorithms for search rankings constantly. This just makes the SEO specialist need to stay up on the most current changes in order to maintain SEO best practices. It also offers protection from getting those dreaded penalties. Content is one of the areas that has been a top for several years. We know that there have been many changes in the way that the search engine looks at content and how it measures in the algorithms. There was a day when content, any content was good. But some of the most current trends in the ways the search engines look at content has some scratching their heads. It’s not okay to just put up content for the sake of having content on a site. It needs to meet certain criteria. Content has a distinct purpose and it’s not so the search spiders can “read” it. Content must be high quality and written for the human readers not computers.