We are all aware that the only thing about SEO that is constant is that it is continuously changing. This is due to the fact that Google and the other major search engines are always changing and tweaking the search algorithm in an attempt to improve search results for users. Of course this means that updates like Panda, Penguin and Hummingbird have the SEO specialists running to keep up. But for those who observe SEO best practices there is still a lot of consistency with maybe a few tactical changes here and there. SEO practices that worked before the release of the Hummingbird update still work. That means that we should all continue pursuing strong strategies like:
Creating engaging and original content
Legitimate and relevant backlinks that are earned and not purchased
Using keywords to enhance content without overdoing it
The biggest change we may notice is the way that Google uses the new algorithm to interpret and deliver search results. Continue reading “SEO Today”
It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns. Continue reading “Why do SEO Campaigns Fail?”
SEO has become one of the most important aspects of a successful online business. The traffic that can be generated through this optimization process can have a huge impact on your products sales. You must, however, choose the correct Google keyword phrases to make your website highly visible to a search engine. Here is some information about how you can pick the best key phrases that will get you to the top of the Google’s organic search result.
Choosing the right keyword is a balance between how many people are searching for a keyword, and the competition there is for that keyword. The best digital marketing strategy, when it comes to keyword selection is using keyword selector tools to help you see exactly how many people are searching the Internet for given terms, and how many websites are fighting for the those top positions. Continue reading “How to Choose Good Keywords”