Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

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5 Tips to Improve Your SEO

It’s sort of funny how you start a website and have no knowledge of how they work and then suddenly you are thrown into this unknown world.  People that don’t have websites don’t realize how beneficial they are, but they also don’t realize they are hard work.  This IS something you can just throw together, but chances are you won’t have very good results.  It takes time, some money, a lot of knowledge and a lot of luck to get a website up and running and to keep it running.  You need to not only rely on things like good design and good content; you need to rely on other things like SEO.  Maybe before you had a website, you had no idea what SEO is, but by now you are probably pretty immersed in this subject.  Still, things are ever changing in the SEO world and there are always more things, new things or quick things you can do to improve your SEO – website ranking.  If you are looking for a few new options to improve your SEO, or you want to improve it quickly, check out some of the tips below.

The Eraser Button Law in California

Privacy laws are getting pretty stringent and far-reaching in the European Union. In the United States, however, the debate is fueled by the fact that privacy laws often conflict with U.S. Constitutional protections of free speech. In 1995, the European Union signed into law the ‘European Data Protection Directive. It has since been revised to include a concept that was not adopted originally that has come to be known as the ‘right to be forgotten.’ This concept was conceived from the notion that individuals have a right to determine the development of their lives in an ‘autonomous way,’ without being perpetually stigmatized by things they did in the past. In the law, the EU gives individuals power to have erased from the internet information previously published on the web. In a response to this law, Governor Jerry Brown of California signed into law Senate Bill 568, which requires websites to provide to minors an online ‘erase button,’ giving them the ability to remove their own web posts. 

The Right To Be Forgotten

If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.