Improve Social Media ReachWhen most people start a business, discount the goal is to get leads and ultimately make money.  But, sickness I think you will find a large benefit in gaining a social media presence as well.  Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc.  You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc.  The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have.  It’s just common sense.  More leads = more of a chance to generate leads which obviously leads to making more money!  In order to increase your core social reach there are a few things you should consider.  Listed below are a few ways to expand your reach. (more…)