How Does Social Media Marketing Work?

Your business minus social media marketing equals … do you hear crickets? In today’s business environment, social media marketing is not just vital; it’s critical. Sure, it takes time and effort to market your business through social media, but that’s true with every marketing campaign ever implemented. The good thing about social media marketing is that it creates a kind of level playing field that never existed before. Think about it. In the past, if you didn’t have a ton of money, brains, connections, a brilliant marketing strategy, and an ingenious product, it was almost impossible to get a business off the ground, let alone experience the kind of success entrepreneurs imagine. But today, with all the online tools, digital marketing strategies, networking, and information available, growing a successful business is no longer just for the privileged few. Continue reading “How Does Social Media Marketing Work?”